Marketing Executive

2 weeks ago

Mumbai Metropolitan Region, India Magnifi Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job function

Designation

Marketing Executive

Level

Employment Type

Contract

Experience level

1-3 Yrs

Workplace Type

Onsite

Location

Mumbai, India

Must have skills

Digital Marketing Content Marketing

Qualifications
Job role

Role Overview
We are seeking a skilled and creative
Marketing Executive
to join our team on a
year-long contractual basis
for the
Jio Hotstar
project. The ideal candidate will bring experience in digital/content marketing and a strong understanding of the streaming and entertainment landscape. You will be responsible for executing strategic content marketing campaigns to enhance content visibility and user engagement on the Hotstar platform.

Requirements

  • 1-3 years of experience in content marketing, digital marketing, or a similar role
  • Preferred Qualification: Bachelor's degree in marketing, Communications, Business, or a related field.
  • Proven work experience in content marketing, digital marketing, or a similar role.
  • Familiarity with streaming platforms and a passion for entertainment content, particularly Disney+ Hotstar's content library.
  • Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance analysis.
  • Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
  • Ability to work collaboratively in a fast-paced, cross-functional environment.
  • Familiarity with social media platforms and emerging trends in digital marketing is a plus.

Responsibilities Of The Candidate

  • Collaborate with the Content & Brand Marketing Teams to implement marketing plans for new content releases, ensuring maximum visibility and audience engagement.
  • Work closely with creative teams to develop compelling and visually appealing on-platform assets, including banners, thumbnails, trailers, and featured sections.
  • Collaborate with cross-functional teams, including product, design, analytics, operations, and external agencies, to optimize the user experience and drive content consumption.
  • Utilize data-driven insights to identify trends, analyze user behaviour, and refine content recommendations and positioning.
  • Monitor and analyze on-platform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement.
  • Stay up to date with industry trends and best practices in on-platform content marketing.
  • Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.

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