Marketing Executive

9 hours ago

Salt Lake Kolkata West Bengal, India Seacom Group Full time ₹ 2,00,000 - ₹ 4,00,000 per year

A Marketing Executive with offline marketing expertise for a web development, app development, digital marketing, branding, and creative content writing company is responsible for planning and executing offline marketing campaigns to promote the company's services. The role requires previous experience in these fields to understand the target audience and craft effective marketing strategies aligned with business goals.

Key Responsibilities

  • Develop and implement offline marketing strategies to increase brand visibility and generate leads.
  • Coordinate production of offline marketing materials such as brochures, flyers, banners, and posters.
  • Collaborate with creative teams to ensure all offline marketing assets align with branding guidelines.
  • Manage relationships with external vendors, media partners, and agencies.
  • Conduct market research and analyze competitor strategies to identify offline marketing opportunities.
  • Monitor and report on the effectiveness of offline campaigns and optimize for better ROI.
  • Work cross-functionally with sales and digital marketing teams for integrated marketing efforts.
  • Maintain marketing budgets and ensure cost-effective use of resources.

Required Experience and Skills

  • Proven experience in offline marketing roles within the tech, Web, app, digital marketing, or creative services sectors.
  • Understanding of web development and app development markets to tailor marketing messages effectively.
  • Strong project management and organizational skills.
  • Ability to create compelling promotional content and oversee its production.
  • Experience in managing media buying and vendor relationships for traditional channels.
  • Excellent communication and interpersonal skills for coordinating across teams and external partners.
  • Analytical skills to measure campaign success and make data-driven decisions.
  • Familiarity with event planning and execution.
  • Degree in Marketing, Business, or a related field preferred.

This role bridges traditional marketing with the technology and creative services industries, requiring both marketing acumen and industry-specific knowledge to drive brand awareness and customer engagement effectively through offline channels. Prior experience in web development, app development, digital marketing, branding, or creative content writing environments is essential to understand the product offerings and audience needs deeply, empowering the marketing executive to design impactful campaigns that resonate with potential clients and stakeholders.

Job Types: Full-time, Permanent

Pay: ₹10, ₹20,000.00 per month

Work Location: In person

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