Digital Analytics

5 days ago

Mumbai Metropolitan Region, India PivotRoots Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Key Responsibilities

  • Assistant Leadership & Mentorship: Act as a right-hand support to the Analytics Lead/Manager, assisting with daily team coordination, project prioritization, and ensuring the quality and efficiency of the team's deliverables. Provide mentorship and technical guidance to junior analysts.
  • End-to-End Analytics Implementation: Lead the implementation and hands-on management of comprehensive analytics solutions across web and app platforms, utilizing tools such as Google Analytics 4 (GA4), Firebase, Mixpanel, and Google Tag Manager (GTM).
  • Stakeholder Consultation & Presentation: Build and maintain strong relationships with internal and executive stakeholders. Support the lead in pitch creation and presenting complex analytics insights, proposals, and services with clarity and authority.
  • Cross-Functional Performance Optimization: Collaborate closely with paid media, social media, SEO, and technology teams to ensure proper tracking and leverage data insights to jointly optimize overall performance and achieve core business objectives.
  • Advanced Data-Driven Insights: Proactively provide actionable insights from in-depth analysis of user behavior data, including session recordings, heatmaps, funnels, and other relevant data sources, specifically focusing on improving UI/UX and optimizing user journeys.

Qualifications

  • 3-4 years of proven, hands-on experience as a Senior Digital Analytics Analyst, Analytics Lead, or a similar role.
  • Bachelor's degree in Engineering, Computer Science, Marketing, or a related quantitative field is preferred.
  • Expert-level proficiency in a wide array of analytics and data tools, including:
  • Web & App Analytics: Google Analytics 4 (GA4), Firebase, Mixpanel, Google Tag Manager (GTM).
  • Mobile Measurement Partners (MMPs): AppsFlyer, Adjust, Branch.
  • CRO Tools: VWO, Google Optimize, Hotjar, Microsoft Clarity.
  • Data ETL & Cloud Platforms: Google BigQuery, GCP, Supermetrics.
  • Reporting & Visualization: Looker Studio (formerly Google Data Studio).
  • Familiarity with CMPs (Consent Management Platforms) & privacy compliance tools, and CRMs (e.g., Hubspot, Salesforce).
  • Exceptional understanding of data-driven marketing principles and implementation methodologies.
  • Demonstrated ability to support a lead/manager by coordinating tasks, ensuring quality, and providing mentorship to junior team members.
  • Outstanding communication and presentation skills, with the ability to translate complex technical data into clear, strategic business narratives for executive-level audiences.
  • A proven track record of successfully managing multiple projects simultaneously and delivering high-quality results under tight deadlines.

Contract - Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job

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