Social Media Marketing Specialist

2 days ago


Kolkata, West Bengal, India Aiinhome Technologies Pvt. Ltd Full time ₹ 1,20,000 - ₹ 2,00,000 per year

We are looking for a Social Media Marketing Specialist with a strong background in Digital Marketing to join our team and take our online presence to the next level.

Key Responsibilities:

  • Develop and execute comprehensive social media strategies across platforms (Facebook, Instagram, TikTok, Twitter, etc.) to drive traffic and increase user engagement on our digital assets.
  • Create and manage high-quality, engaging content tailored to each platform, including posts, stories, and ads.
  • Analyze social media metrics and campaign performance to optimize ROI and engagement.
  • Stay updated with the latest social media trends, tools, and digital marketing strategies.
  • Collaborate with the design team to create compelling visuals and video content for ads and promotions.
  • Manage ad campaigns on platforms like Facebook Ads Manager and Google Ads, ensuring effective audience targeting and budget utilization.
  • Monitor and respond to social media inquiries, comments, and reviews promptly and professionally.
  • Conduct competitor analysis to identify new opportunities and strategies for growth.

Qualifications and Skills:

  • Proven experience in social media marketing.
  • Proficiency in using tools such as Facebook Ads Manager, Google Analytics, Canva, or equivalent design tools.
  • Knowledge of SEO principles and their application to social media strategies.
  • Strong creative and analytical skills.
  • Excellent communication and collaboration abilities.
  • Familiarity with Shopify or similar e-commerce platforms is a plus.
  • A track record of managing successful social media campaigns with measurable results.

What We Offer:

  • Competitive salary based on experience.
  • Flexible working hours and a remote-friendly environment.
  • Opportunities for professional growth and development.
  • A supportive and collaborative team culture.

Job Type: Full-time

Pay: ₹12, ₹20,000.00 per month

Education:

  • Bachelor's (Preferred)

Experience:

  • Social media marketing: 1 year (Preferred)
  • total work: 1 year (Preferred)

License/Certification:

  • Digital marketing (Preferred)

Work Location: In person



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