Sr D&T Analyst – Salesforce

Position Title

Sr D&T Analyst

Function/Group

Digital & Technology

Location

Mumbai

Shift Timing

Regular

Role Reports to

D&T Manager

Remote/Hybrid/in-Office

Hybrid

ABOUT GENERAL MILLS

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we've been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T)  Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

JOB OVERVIEW 

  KEY ACCOUNTABILITIES

·       Requirements Gathering & Analysis

·       Solution Design & Documentation

·       Stakeholder Collaboration & Communication

·       Project & Delivery Oversight

·       Platform Configuration & Support

MINIMUM QUALIFICATIONS

• Education – Full time graduation from an accredited university

PREFERRED QUALIFICATIONS

"Must Have" Experience

• 6–9 years of relevant experience in a business-facing, solution-based business analyst position preferably marketing-related including at least 2–3 years of hands-on experience with Salesforce Marketing Cloud (SFMC).
• Proven expertise in requirements gathering, business process modelling, and functional documentation.
• Strong experience facilitating stakeholder interviews, workshops, and cross-functional collaboration.
• Hands-on experience with business analysis tools (e.g., JIRA, Confluence)
• Ability to work with technical teams to translate business needs into clear, actionable specifications.
• Excellent written and verbal communication skills.
• Strong analytical, problem-solving, and organizational skills
• Ability to translate technical concepts for non-technical stakeholders.
• Ability to work with marketing teams and data analysts to gather and refine requirements.
• Hands-on experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio, and Contact Builder.
• Experience designing and optimizing multi-channel customer journeys.
• Basic knowledge in SQL and AMPscript.
• Experience working in Agile/Scrum delivery frameworks and using tools like JIRA or Confluence.
• Strong grasp of data governance, privacy compliance (GDPR, CAN-SPAM), and consent management in digital marketing.
• Experience with user onboarding, training, and documentation for SFMC systems.
• Experience building and supporting Marketing Cloud Personalization and Salesforce Data Cloud solutions. 

"Value Add" Experience

• Understanding of marketing KPIs, campaign performance tracking, and reporting using tools like Datorama, Tableau, or Google Analytics.
• Experience working in industries with complex compliance or regulatory requirements
• Ability to train users or conduct SFMC enablement sessions for business stakeholders.
• Familiarity with A/B testing, lead scoring models, or predictive segmentation.

Skill proficiency Expectations:

Expert level

Intermediate Level

Basic Level

Business Analysis & Requirements Gathering, Stakeholder Communication & Workshops

Agile / Scrum Methodologies, JIRA / Confluence or similar tools, Reporting & Analytics, SQL / Data Querying, Campaign Journey Mapping / Personalization, Marketing Automation Concepts

AMPscript / SQL