Digital Marketing Manager

6 days ago

Medavakkam Chennai Tamil Nadu, India Britapp Systems Private Limited Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Marketing Manager

Experience: Minimum 3 - 5 years as a Marketing Manager (no career gaps)

Employment Type: Full-time

About Us

Britapp Systems is a fast-growing technology company building web and mobile products for international markets, including:

  • ESMACS – Employee Compliance Management (UK)
  • TimeSeel – Employee Attendance & Tracking (Global)
  • MoneySeel – Personal Finance & Expense Tracking (Global)
  • Eposdeck – POS & Billing for Electronics Retail (UK)

We also partner with Aramm Legal, a UK-based law firm helping clients with legal services.

We're looking for an experienced Marketing Manager to lead and execute all marketing initiatives end-to-end — from brand strategy to digital campaigns, and from lead generation to customer conversion.

Key Responsibilities

  • Marketing Strategy & Planning
  • Build and execute global marketing strategies for SaaS, mobile apps, and legal services.
  • Define clear KPIs (leads, conversions, downloads, ROI) and manage marketing budgets effectively.
  • Digital Marketing & International Campaigns
  • Plan and run international campaigns on Google Ads, Facebook/Instagram, LinkedIn, YouTube, and TikTok.
  • Focus on UK & global markets for SaaS products and apps.
  • Oversee SEO/ASO for websites and apps; manage analytics (Google Analytics, GTM, Firebase, etc.).
  • Team Leadership
  • Lead and guide the multimedia team (designers, video editors) to create engaging creatives and ads.
  • Supervise the telecalling team for lead follow-up, nurturing, and conversions.
  • Content & Branding
  • Build strong brand positioning for each product and the law firm.
  • Oversee social media presence, blogs, landing pages, and email campaigns.
  • Lead Generation & Conversion
  • Drive qualified leads for B2B products (ESMACS, Eposdeck).
  • Increase app installs and active users for TimeSeel and MoneySeel.
  • Generate consultation leads for Aramm Legal through UK-focused campaigns.
  • Reporting & Optimization
  • Monitor marketing KPIs, analyze ROI, and optimize campaigns.
  • Present performance reports and recommendations to management.

Requirements

  • 3+ years of proven experience as a Marketing Manager or Digital Marketing Lead.
  • International marketing experience — preferably UK, EU, or global campaigns.
  • Strong knowledge of Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, ASO, content strategy.
  • Experience in managing teams (design/multimedia + telecalling).
  • Solid understanding of lead generation funnels for both B2B & B2C products.
  • Must have no career gaps and a track record of delivering measurable marketing results.
  • Excellent communication, leadership, and project management skills.

Nice to Have

  • Experience marketing tech products / SaaS / mobile apps internationally.
  • Exposure to UK legal or service-based industries.
  • Familiarity with CRM tools and marketing automation.

What We Offer

  • Opportunity to own the entire marketing function across multiple products and regions.
  • Work on diverse products — from apps to SaaS to legal services.
  • Competitive salary + performance-based incentives.
  • A collaborative, innovation-driven work culture.

Job Types: Full-time, Permanent

Benefits:

  • Provident Fund

Work Location: In person

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