Social Media

2 weeks ago

Bengaluru, Karnataka, India A and F enterprises Full time ₹ 2,40,000 - ₹ 3,60,000 per year

Job Title: Digital Marketing Executive (SEO, SMM, Content & Video Editing)

Company: The Craftsman

Location: N102, Manipal Centre, #47, Dickenson Road, Bengaluru – 560042

Job Type: Full-Time, On-Site

Experience Level: 1-3Years (Mid-Level)

About The Craftsman

The Craftsman is a premium bespoke menswear brand based in Bangalore, renowned for custom-made suits, sherwanis, tuxedos, bandhgalas, and other ethnic wear. With a strong focus on quality, precision, and craftsmanship, we offer an unparalleled experience to grooms and gentlemen seeking refined style.

We are looking for a dynamic and skilled Digital Marketing Executive who can take full ownership of our online presence, brand communication, and digital campaigns. The ideal candidate will have a blend of strategic thinking, creativity, and technical expertise to drive growth and elevate The Craftsman's digital footprint.

Key Responsibilities1. SEO (Search Engine Optimization)

  • Develop and implement comprehensive SEO strategies to drive organic traffic and improve search rankings.
  • Conduct keyword research, competitor analysis, and market trend studies.
  • Optimize website structure, metadata, content, and technical elements for maximum visibility.
  • Perform technical SEO audits and collaborate with developers to fix issues like site speed, mobile responsiveness, and indexability.
  • Build high-quality backlinks and manage off-page SEO activities.
  • Create SEO-optimized landing pages and content for better conversions.
  • Track and report performance using Google Analytics, Search Console, SEMrush, Ahrefs, and other SEO tools.
  • Stay updated with search engine algorithm updates and best practices.

2. Social Media Marketing (SMM)

  • Design and execute social media strategies to grow The Craftsman's online presence.
  • Manage and grow accounts on platforms such as:
  • Instagram, Facebook, LinkedIn, Pinterest, YouTube, Twitter (X)
  • Develop and maintain content calendars for regular posting.
  • Create engaging campaigns to increase followers, engagement, and conversions.
  • Run paid advertising campaigns (Meta Ads, Google Ads, LinkedIn Ads).
  • Monitor analytics to optimize campaigns and budget utilization.
  • Engage with audiences by responding to comments, messages, and DMs.
  • Collaborate with influencers and brand ambassadors for partnerships and collaborations.
  • Monitor competitors and identify opportunities for growth.

3. Content Creation & Writing

  • Write compelling blog articles, website content, product descriptions, and social media copy.
  • Ensure all content aligns with The Craftsman's premium tone and brand voice.
  • Optimize content for SEO and readability.
  • Develop content ideas for groom styling guides, wedding fashion trends, and fabric education.
  • Work closely with the design and video teams to create cohesive storytelling campaigns.

4. Video Production & Editing

  • Plan, shoot, and edit high-quality videos for social media, campaigns, and ads.
  • Create Instagram Reels, YouTube Shorts, and long-form promotional videos.
  • Add motion graphics, text overlays, transitions, and background music for polished content.
  • Maintain brand aesthetics in all video content.
  • Collaborate with the creative team to storyboard ideas before execution.
  • Optimize videos for each platform's specifications and trends.

5. Website & Online Presence Management

  • Work with developers to ensure the website is SEO-friendly, user-friendly, and fast.
  • Regularly update website banners, product pages, and blog sections.
  • Implement conversion rate optimization (CRO) techniques to increase leads and sales.
  • Manage Google My Business for local SEO and reviews.
  • Ensure brand consistency across all digital platforms.

Required Skills & Qualifications

  • 2-4 years of hands-on experience in SEO, SMM, content creation, and video editing.
  • Deep understanding of SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
  • Strong expertise in social media platforms and ad managers (Meta, LinkedIn, YouTube).
  • Excellent video editing skills using Adobe Premiere Pro, After Effects, or CapCut.
  • Proficiency with design tools such as Canva, Photoshop, or Illustrator.
  • Strong copywriting and storytelling abilities for premium luxury branding.
  • Knowledge of email marketing tools like Mailchimp or HubSpot.
  • Basic understanding of HTML, CSS, and website management.
  • Data-driven mindset with the ability to analyze metrics and optimize campaigns.
  • Excellent time management and multitasking skills.

Preferred Qualifications

  • Certification in Digital Marketing or SEO.
  • Experience with wedding and fashion industry marketing.
  • Knowledge of influencer marketing and luxury brand collaborations.
  • Familiarity with e-commerce platforms like Shopify or WooCommerce.

Benefits

  • Competitive salary + performance-based incentives.
  • Opportunity to lead and grow the digital marketing department.
  • Creative and collaborative environment with exposure to premium luxury branding.
  • Work closely with a visionary team in the fashion and wedding industry.
  • Learning and development opportunities through training and workshops.

Work Schedule

  • Location: The Craftsman, N102, Manipal Centre, #47, Dickenson Road, Bengaluru – 560042
  • Timings: 11:00 AM – 8:00PM (Monday to Friday)
  • Mode: Full-Time, On-Site Only

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Flexible schedule

Work Location: In person

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