Research Associate

2 days ago

Mumbai, Maharashtra, India NielsenIQ Full time ₹ 5,00,000 - ₹ 10,00,000 per year

Our objective at BASES, a service of NielsenIQ, is simple… to help our clients grow through successful innovation on their brands. Our people bring this objective to life via impactful consulting that capitalizes on BASES industry-standard pricing & forecasting models, our rich databases, and our proprietary analytical techniques. The world's premier consumer marketers look to BASES to help them achieve better results from their innovation programs.

The APMEA Line & Price Practice is uniquely qualified to serve as our clients' pricing research partner. We have different solutions (Line & Price Optimizer, Conjoint/FPO, Variety Rank & Sort, PSM, Turf and many more) that address different pricing needs, backed up by significant price consulting experience--with both global reach and local presence. We provide robust business forecasts and actionable consulting by aligning our models to actual in-market data. Internally, we would be the 'Centre of Excellence' for any pricing study and 'Go to team' for all methodology and executional challenges.

APMEA Line & Price Practice would provide a platform to interact with the CxOs, Marketing and Revenue Management teams. There would be ample opportunities to work on high visibility, big ticket projects, thereby gaining recognition from the wider BASES community. Also, there would be diverse opportunities to work on various products/solutions across many categories and regions, leading to a sharper learning curve for associates.

Accountabilities

  • Subject matter expert for pricing techniques, including our flagship product LPO
  • Participates in research proposal and design. Writes proposal with supervision.
  • Reviews data for errors and inconsistencies
  • Prepares inputs and collaborates with modelling team
  • Analyzes in-market data
  • Analyzes study results to draft reports and presentations
  • Prepares initial client correspondence
  • Interacts with client staff on routine issues
  • Attends client meetings and presentations

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