Advertising Manager

E-commerce Account Executive – Shop Culture

Location: Remote (Work from Anywhere)

Employment Type: Full-time

Industry: E-commerce, Digital Marketing, Retail

About Shop Culture

Shop Culture is a global E-commerce Strategy Consulting and Growth Services firm, working with brands across Beauty, Health & Wellness, FMCG, Electronics, Pet Products, Office Supplies, Automotive, and more. We help businesses grow on leading digital marketplaces such as Amazon, Walmart, Shopify, and other e-commerce platforms.

We are expanding our digital advertising team and seeking a results-driven E-commerce Advertising Manager to lead advertising strategy and execution for client accounts. If you love diving deep into data, testing performance levers, and scaling marketplace ad campaigns, we'd love to hear from you.

Role Overview

As an E-commerce Advertising Manager, you will be responsible for the end-to-end management of advertising campaigns across platforms like Amazon Ads, Walmart Connect, and Meta/Google (where relevant). You'll work closely with Account Managers and clients to plan strategy, optimize budgets, analyze performance, and drive ROAS.

This is a performance-centric role for someone who thrives on KPIs, is fluent in data, and has a test-and-learn mindset for growing brands on marketplaces.

Key Responsibilities

Advertising Strategy & Planning

• Develop customized advertising strategies based on client goals, budgets, and category dynamics.
• Recommend the right campaign mix (sponsored products, brands, display, DSP) for each platform.
• Plan budgets, targeting structure, and bidding approach across the customer journey.

Campaign Execution & Optimization

• Set up and launch campaigns on platforms such as Amazon Ads (SP, SB, SD, DSP), Walmart Connect, and Shopify Ads.
• Regularly monitor campaign performance and make data-led adjustments to improve ACOS/ROAS, TACOS, CTR, and CVR.
• Identify keyword opportunities, negative keywords, bid modifiers, and targeting refinements.

Reporting & Insights

• Prepare weekly/monthly performance reports with clear insights and recommendations.
• Use tools like Amazon Brand Analytics, Search Query Performance, Helium 10, or Data Studio for performance tracking.
• Analyze metrics at ASIN, campaign, and keyword levels to identify winners and underperformers.

Client Communication & Collaboration

• Participate in client meetings and walk through ad performance with clear narrative and visuals.
• Coordinate with the Account Manager and Content team to align ad strategy with listing optimization and seasonal calendars.
• Share strategic suggestions for promotional events, peak periods, or product launches.

Who You Are (Qualifications & Skills)

• Experience: 2–4 years in e-commerce performance marketing or paid ads, especially on Amazon Ads. DSP or Walmart Connect experience is a strong plus.
• Marketplace Knowledge: Deep understanding of Amazon ad formats and targeting capabilities. Bonus if familiar with Walmart, Shopify, Meta, or Google Ads.
• Analytical: Expert in reading ad dashboards, campaign reports, and Excel pivot tables. Familiarity with KPIs like ACOS, TACOS, ROAS, CVR, etc.
• Tools: Hands-on experience with advertising and analytics tools (Amazon Ads Console, Helium 10, Perpetua, Pacvue, Data Studio, etc.).
• Detail-Oriented: Strong attention to campaign structure, naming, and budget management.
• Strategic Thinker: Able to zoom out to the client's big picture and zoom in to fix daily ad issues.
• Clear Communicator: Comfortable presenting results and action plans to clients and internal teams.

Why Join Shop Culture?

Work with leading global brands in e-commerce.

100% remote role with flexible working hours.

Gain hands-on e-commerce experience in a high-growth company.

Competitive salary and opportunities for career growth.

Work in a fast-paced, entrepreneurial team with mentorship from experienced professionals.

Job Types: Full-time, Permanent

Pay: Up to ₹600,000.00 per year

Application Question(s):

• What is your availability to start this role? (eg. Immediate / 1 - 2 weeks / 1 month etc.)
• What is your last drawn salary or salary expectations from this position (Annual CTC)?
• Have you used any Advertising Softwares in the past? If yes, which ones?
• Have you ever worked with Amazon/Flipkart Advertising or similar other platforms? If yes, what tasks have you handled?
• Are you proficient in Excel, Google Sheets or other Analytics Tools?

Experience:

• E-commerce: 2 years (Preferred)

Work Location: Remote