Marketing Manager

3 days ago

Ahmedabad, Gujarat, India Mosquito Joe Full time US$ 60,000 - US$ 80,000 per year

We're looking for a highly organized, data-driven Marketing Manager to support and scale our local marketing efforts for an established pest control franchise in Maryland, USA. This role bridges creative execution, digital marketing optimization, and marketing analytics - ensuring every campaign is strategic, measurable, and on brand.

You'll set strategy, drive tactics, maintain performance dashboards, coordinate with vendors and freelancers, manage social media and review programs, and play a key role in building the Ritz-Carlton of pest control experiences.

Key Responsibilities

1. Marketing Analytics & Reporting

  • Maintain dashboards and monitor KPIs such as Customer Acquisition Cost (CAC), Cost Per Lead (CPL), Lifetime Value (LTV), and Conversion Rates.
  • Maintain Performance Tracking dashboards.
  • Conduct lead atttribution analysis to assess channel performance and ROI.
  • Support the creation and maintenance of marketing strategy & annual marketing plans, allocating and optimizing budgets across awareness, intent, and consideration tactics.

2. Customer Reviews, Referrals & Reputation

  • Manage the review request process for current and new customers across all service lines.
  • Track and manage referral codes, rewards, and redemption reporting.
  • Coordinate with our reputation management vendor to handle and respond to reviews.
  • Conduct competitive analysis to evaluate service quality and brand perception.

3. Social Media & Content

  • Plan, create, and post engaging organic content across Facebook, Instagram, and TikTok using tools like Canva and calendar .
  • Manage micro-influencer relationships and outreach campaigns.
  • Update and optimize our Google Business Profile at least five times weekly with posts, photos, and offers.
  • Work with freelancers to create leaflets, brochures, door hangers, and postcards, providing creative briefs and feedback.

4. Advertising & Digital Campaigns

  • Manage Google PPC campaigns — including keyword management, ad copy testing, and budget optimization.
  • Collaborate with TV vendors on media planning, ad creation, and execution.
  • Partner with the SEO team to localize web pages and enhance organic visibility.

5. Events & Local Marketing

  • Develop and execute a Local Event Strategy, including sponsorships, community engagement, and brand activation.
  • Order and track marketing materials from vendors to support campaigns and events.

Skills & Qualifications

  • 3–5 years of experience in marketing strategy & operations, digital marketing, or growth marketing (home services or franchise experience preferred).
  • Proficiency with Google Ads, Meta Business Suite, and Google Business Profile.
  • Comfortable using tools like Canva, Excel/Google Sheets, and CRM or marketing automation platforms.
  • Excellent organizational and communication skills; ability to coordinate multiple vendors and freelancers.
  • Analytical mindset with experience in KPI tracking, reporting, and optimization.
  • Creative eye for brand consistency and customer experience design

Benefits

  • Full-time, long-term role.
  • 15 business days of annual PTO plus Indian public holidays.
  • Flexible work hours (with partial U.S. EST overlap, Mon-Fri 9am-5pm).

Job Type: Full-time

Pay: ₹60, ₹80,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off
  • Work from home

Work Location: Remote

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