Content Manager

4 days ago


Delhi, Delhi, India NetCom Learning Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities

  • Content Strategy Development: Create and execute a content strategy aligned with NetCom+ goals, focusing on AI education, career development, and employability.
  • Content Creation: Produce high-quality blog posts, landing page copy, email campaigns, social media posts, and video scripts highlighting NetCom+' USPs (expert-led courses, flexible learning, hands-on projects, certifications).
  • SEO Optimization: Collaborate with the SEO Specialist to incorporate target keywords (e.g., "AI courses India") and ensure content ranks on Google's first page.
  • Campaign Support: Develop content for Meta Ads, webinars and various marketing Activities
  • Social Media Management: Curate and schedule posts on LinkedIn, Instagram, and X, leveraging trends like #EdTechIndia to achieve 2-3% engagement rates.
  • Team Collaboration: Work with designers to create visuals and with developers to ensure content integrates seamlessly on the website and landing pages.
  • Brand Voice: Maintain a consistent, professional, and engaging tone that reflects NetCom+ mission of empowering learners.
  • Local Relevance: Tailor content for Indian audiences, incorporating Hindi/English bilingual elements where needed for Tier-2 city outreach.

Qualifications

  • Experience: 3-6 years in content marketing, preferably in edtech, e-learning, or B2C industries.
  • Education: Bachelor's degree in marketing, Communications, Journalism, or related field. Certifications in content marketing (e.g., HubSpot, Google) are a plus.
  • Technical Skills:

o Proficiency in content tools: Canva, Grammarly, WordPress,

  • Soft Skills:

o Exceptional writing and editing skills with attention to detail.

o Creative storytelling to engage diverse audiences.

o Strong project management and ability to meet deadlines.

  • Industry Knowledge: Understanding of India's edtech market and digital marketing trends.
  • Language: Fluency in English; proficiency in Hindi or regional languages is a plus.


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