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Digital Marketing Specialist
2 weeks ago
Job Title:
Digital Marketing Specialist
Job Type:
Full-time
Location
: Delhi/NCR
About Us
Potenza Wellness is India's leading destination for luxury dermatology and holistic well-being, positioned as the Harrods of Derma Clinics. With world-class technology, award-winning experts, and a client experience designed to rival the finest global wellness brands, we are redefining how wellness and beauty are experienced. We are seeking a digital marketing expert with a flair for premium storytelling to bring our brand voice to life across digital platforms.
Job Description:
We're seeking a highly motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies, tools, and best practices. The Digital Marketing Specialist will be responsible for developing and implementing comprehensive digital marketing strategies to drive online growth, engagement, and conversions.
Key Responsibilities:
Develop and execute full-funnel digital marketing strategies aligned with business goals
Conduct market research and competitor analysis to identify digital opportunities
Manage end-to-end campaign execution with clear KPIs
Analyze insights to drive customer acquisition, retention, and ROI
Optimize digital marketing campaigns across various channels (SEO, SEM, social media, email)
Collaborate with internal teams to ensure cohesive execution
Track and analyze key performance indicators related to platform and website traffic
Prepare regular reports on campaign performance and provide actionable insights
Requirements:
2+ years of experience in digital marketing or a related field
Strong understanding of digital marketing channels, including SEO, SEM, social media, and email
Experience with Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools
Excellent analytical and problem-solving skills
Strong communication and collaboration skills
Bachelor's degree in Marketing, Communications, or a related field
Preferred Skills:
Experience with CRM and email marketing automation platforms
Familiarity with A/B testing and multivariate experiments
Knowledge of graphic design and web development basics
Experience with content management systems (CMS) and marketing automation tools
What We Offer:
Competitive salary and benefits package
Opportunity to work with a dynamic team
Professional development and growth opportunities
- Flexible work environment
If you're passionate about digital marketing and have a proven track record of success, we'd love to hear from you. Apply now with your resume
