Digital Marketing Specialist

1 week ago

Delhi, Delhi, India Nine Dot Eleven Full time

Company Description

At Nine Dot Eleven, we think beyond the grid. We're a boutique digital marketing agency built for fashion, jewelry, lifestyle, and accessory brands seeking transformation rather than trends. Specializing in social storytelling, creative branding, and performance marketing, we build consistent narratives across all touchpoints. Our mission is to help brands rise, resonate, and remain unforgettable through strategies like brand identity, content direction, social media strategy, and performance marketing campaigns. Based in India, we thrive by connecting ideas in unexpected ways to solve challenges with creativity and clarity.

Role Description

This is a freelance, hybrid role for a Performance Marketing Specialist(Digital marekting) located in Gurugram, India. The Performance Marketing Specialist should have hands-on experience in running and optimizing paid campaigns across Meta, Google, and other digital platforms. The ideal candidate should have a strong grasp of audience segmentation, campaign structuring, and funnel optimization, with the ability to analyze performance data and translate insights into actionable strategies. Proficiency in ad management tools, A/B testing, retargeting, and budget optimization is essential, along with a proven track record of improving ROAS and lowering acquisition costs. Strong analytical skills, attention to detail, and the ability to collaborate with creative and content teams to align campaigns with brand goals are key to excelling in this role. Prior experience in fashion, lifestyle, or D2C brands will be a plus.

Qualifications

  • Bachelor's degree/ Certificate course in Digital Media marekting or a related field
  • 2–4 years of hands-on experience in managing paid campaigns on Meta Ads Manager and Google Ads
  • Strong understanding of performance metrics such as ROAS, CTR, CPA, and CAC
  • Proficiency in analytics tools (Google Analytics, Meta Insights, etc.)
  • Advanced Excel/Google Sheets skills for reporting and data analysis
  • Excellent communication and collaboration skills to work cross-functionally
  • Creative problem-solving ability with a growth and test-learn mindset
  • Experience with fashion, lifestyle, or D2C brands will be an added advantage

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