Marketing Manager

2 weeks ago

Bangalore Rural Bengaluru, India Inprime Finserv Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role Overview

We are looking for a dynamic and driven BTL Marketing Manager to lead, Plan and execute on-ground marketing campaigns targeting segments served by InPrime. You will be responsible for building local brand awareness, generating quality leads, and supporting sales teams through hyperlocal outreach initiatives.

Key Responsibilities

  • Identify key localities and markets with a high density of small businesses for campaign execution.
  • Coordinate with vendors, agencies, and internal teams to execute marketing campaigns effectively.
  • Track and report performance of BTL activities with a focus on lead generation and conversion.
  • Build and maintain strong relationships with local influencers, shop owners, and community leaders.
  • Work closely with sales teams to ensure alignment of marketing activities with business goals.

  • Monitor competitor activity and provide insights for improving outreach.

  • Plan and execute BTL activities such as pamphlet distribution, canter promotions, kiosks, shop-to-shop visits, and street activations.

Requirements

  • Graduate in Marketing, Business Administration, or a related field.
  • 1 to 4 years of experience in BTL or field marketing (experience in financial services or lending is a plus).
  • Strong communication skills in local language and Hindi/English.
  • Willingness to travel and conduct on-ground activities.
  • Self-motivated, energetic, and results-oriented mindset.

What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunity to be part of a high-growth startup in the financial sector.
  • Exposure to real grassroots marketing and community engagement.
  • A collaborative and dynamic work environment.

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