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Meta and Google Ads Executive

3 weeks ago

Jaipur, Rajasthan, India Genix Entertainment Full time

About Us

Genix Entertainment is a growing digital marketing agency specializing in performance marketing, social media management, and influencer marketing. We work with brands to build impactful digital presence through creative storytelling and data-driven strategies.

About the Role

We are seeking a Meta & Google Ads Executive to manage, optimize, and scale paid advertising campaigns across Facebook, Instagram, and Google Ads. This role is ideal for a performance-driven professional with hands-on experience in campaign execution and optimization.

You will work closely with the performance, creative, and strategy teams to deliver measurable results for client accounts.

Key Responsibilities

  • Plan, execute, and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads
  • Conduct audience research, keyword research, and assist in building effective targeting strategies
  • Monitor campaign performance and analyze key metrics such as CTR, CPC, CPA, ROAS, and conversions
  • Perform regular optimizations to improve campaign efficiency and performance
  • Coordinate with designers and content teams to develop high-performing ad creatives
  • Maintain accurate tracking sheets for budgets, performance data, and leads
  • Prepare daily, weekly, and monthly performance reports
  • Stay updated with platform policies, ad formats, and industry best practices
  • Required Qualifications
  • 1–2 years of hands-on experience managing Meta Ads and/or Google Ads
  • Working knowledge of Meta Ads Manager and Google Ads dashboard
  • Strong understanding of audience targeting, ad formats, bidding strategies, and campaign structures
  • Analytical mindset with the ability to interpret data and suggest actionable insights
  • Proficiency in Google Sheets / Excel for reporting and analysis
  • Strong communication and coordination skills
  • Ability to work in a fast-paced, deadline-driven environment

Preferred Skills

  • Experience with lead generation and performance campaigns
  • Basic understanding of conversion tracking and pixels
  • Familiarity with A/B testing and creative optimization
  • Exposure to multiple client accounts or industries

What We Offer

  • Opportunity to work on live client accounts and performance-driven campaigns
  • Fast-paced growth environment with real responsibility
  • Performance-based growth opportunities
  • Long-term role for consistent performers