Associate Account Manager

Role: Account Manager

Location: Mumbai

Experience: 1 - 3 Years

About The Media Ant

The Media Ant is a 9-year-old tech lead media agency. We are India's largest media

agency offering media planning and buying service completely through its self

serve platform

The Media Ant is winner of various startup awards and has worked with more than

500 brands over the last 9 years. Please visit our website for more information.

TheMediaAnt, is on a mission to make advertising space discovery, media planning

and execution of marketing campaigns more effective by use of technology. Over the

last 9 years, we have been successful in aggregating over 3 Lakh advertising spaces

covering every nook and corner of India. With the vision of making advertising

simpler, we are dedicated to spend the next 9 years in using technology, creation of

better process and building India's largest Media Agency.

Account Management is one of the integral team for TheMediaAnt. With the help of

this team, TheMediaAnt, reaches out to brand/company, interacts with its

customers, generates business and most importantly gain insights to improvise

Role of Account Management in TMA:

Account Management (AM) in TMA is about generating sales and solving customer's

problem with regards to marketing/advertising. The AM team works as an extended

marketing arm of the brands and all the actions strongly exhibit a Customer-First

approach. The primary role of the AM department is to identify potential

brand/company, onboard new clients and to ensure the retention of the existing

ones. In the process of onboarding and retention, the AM team is also exposed to

campaign planning and execution based on the client's brief.

What makes this role interesting?

1. Complete understanding of Sales

2. Exposure to variety of clients from different industries

3. Get to work with marketing team of various companies (small, mid, large)Job Description:

The role has 2 distinct areas of responsibility:

1. Day to Day work

2. Relationship Management

Day to Day work:

Account Manager is expected to –

Identify new brand/company basis trend, market knowledge, current

advertisers

Reach out and make connects with identified brand/company

Understanding clients business, identifying their marketing problems and

collection of marketing campaign brief

Plan the advertising campaign basis the brief and get a go ahead from

clients to execute the advertising campaign

Collaborate with internal teams to ensure that the campaigns are

performing/executed as per the commitment.

Coordinate with clients for smooth flow of work and reporting of ongoing

advertising campaigns

Gain insights from Customers and identify bottlenecks the user faces

while using Sharing of these insights to the

product team to make necessary change on the platform.

Ensuring that the monthly/yearly revenues targets are being achieved

Preparing Daily Task Reports

The work hours are equally split between - answering emails/calls and

campaign execution & campaign planning

Relationship Building:

Forge strong business relationship with the clients

Build a culture of high performance & innovation in the team

Experience and skills required

Must Have

Fresher or a maximum 2 years of experience in client facing role

Agility - Willingness to quickly learn and adapt in a fast-changing

environment

Strong communication - Excellent verbal and written English language

capability
•

Good logical reasoning, arithmetic, and analytical abilities

Decent knowledge of MS Excel & PowerPoint

People management and team handling skills

Ability to carry out quick online research to find insights/data

Quick to observe – Trends in the market, Campaign issues, client

expectation, team issues

Good to have

Prior experience in team management

Experience of hiring and building team