
Performance Marketing Specialist
9 hours ago
We are looking for a Performance Marketing Specialist to join our growing eCommerce team
If you're passionate about scaling brands online and have hands-on experience in Meta Ads (Facebook & Instagram), this role is for you.
Key Responsibilities:
- Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns to drive sales, leads, and brand growth.
- Develop and test creative ad strategies, copy, and audience targeting to improve ROAS and lower CAC.
- Analyze campaign data, generate performance reports, and derive actionable insights for continuous improvement.
- Collaborate with design and content teams to develop high-performing ad creatives.
- Manage and monitor daily campaign budgets, ensuring efficient spend allocation and strong ROI.
- Stay updated with the latest trends and updates in Meta advertising and eCommerce marketing.
Requirements:
- Proven experience (2+ years preferred) in running and managing Meta Ads for eCommerce or D2C brands.
- Strong understanding of Facebook Ads Manager, Meta Pixel, conversion tracking, and audience segmentation.
- Analytical mindset with proficiency in reading ad metrics, A/B testing, and performance reporting.
- Creative thinker with the ability to experiment with new campaign ideas.
- Knowledge of other paid channels (Google Ads, YouTube, or Influencer Marketing) is a plus.
Job Type: Freelance
Contract length: 12 months
Pay: ₹11, ₹42,125.00 per month
Work Location: Remote
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