Creative Director

We are the biggest online gaming company with the largest market share in the Indian gaming sector's largest segment — Casual & Boardgame. We make skill-based games that spark joy in the everyday lives of people by engaging, entertaining, and enabling earning while at play. Zupee has been on a mission to improve people's lives by boosting their learning ability, skills, and cognitive aptitude through scientifically designed gaming experiences.

Zupee presents a timeout from the stressful environments we live in today and sparks joy in the lives of people through its games. Zupee invests in people and bets on creating excellent user experiences to drive phenomenal growth. We have been running profitable at EBT level since Q3, 2020 while closing Series B funding at $102 million, at a valuation of $600 million.

Zupee is all set to transform from a fast-growing startup to a firm contender for the biggest gaming studio in India. ABOUT THE JOB Role: Creative Director Reports to: Vice President- Brand Marketing Location: Gurgaon About The Job:

• As the Creative Director, you will lead and review the work of the creative teams for all web, print, and digital marketing collateral.
• Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology.
• Collaborate with the marketing and other departments in developing marketing plans, analyzing results, and identifying opportunities.
• Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies.
• Understanding of Indian Demographics: Stay updated with current trends in design, marketing, and consumer behaviour, and the competitor landscape with a specific focus on the Indian market.

Possess a keen understanding of Indian demographics, cultural nuances, and regional preferences to tailor creative strategies accordingly.

• Exhibits a proactive attitude towards taking ownership of projects and initiatives, particularly during critical phases.

Willingness to be hands-on and actively contribute to creative processes when necessary.

• Build Company's Social Media tonality and churn daily content as per the strategy and plan.

. Responsibilities:

• Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables.
• Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists.
• Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.
• Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.
• Oversee the presentation of final concepts and obtain approvals for deliverables.

Qualifications:

• 10 years of relevant experience, with seven or more years as a creative director in an agency or corporate setting.
• Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget.
• Ability to thrive under pressure while maintaining a collaborative and solution-oriented approach.
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.
• Proven ability to develop successful concepts.
• Proficiency in leading a team of diverse, talented creatives.
• Strong creative vision, with an eye on business objectives.