Associate for Digital Marketing

5 days ago

Bengaluru, Karnataka, India Acuity Knowledge Partners Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Analyst/Associate for Digital Marketing/Web Content Management

KEY RESPONSIBILITIES:

  • Supporting client for Web content management, digital asset management and B2B email marketing.
  • Maintain web content across multiple websites. Ensuring all web content is accurate, up-to-date
  • Consistent and compliant. Carrying out regulatory changes and time-sensitive updates as required.
  • Ensure website functionality is maintained by carrying out quality control on all web assets.
  • Responsible for Email template creation/modification, pulling reports/statistics based on the requirements.
  • Must have good understanding and best practice around digital assets (videos/images/PDFs) upload and Storage within CMS and DAM systems.
  • Excellent attention-to-detail. Organizational skills and ability to manage multiple tasks.
  • Managing the project/task timelines and quality of deliverables, ensuring high client satisfaction.

EXPERIENCE/SKILLS:

  • Graduate with specialization in Computer Science/Management or similar.
  • A master's or equivalent in computers/computer management/MBA would be an added advantage.
  • Exposure to asset management firms would be an added advantage.
  • 2-4 years of experience in CMS preferably (Sitecore, SharePoint 365) and Email Marketing Automation (Salesforce-Pardot) and understanding of Google Analytics or equivalent.
  • Hands-on experience in online content management, authoring and publishing content and uploading digital assets to the websites.
  • Strong knowledge and experience in HTML and CSS are essential and understanding SEO best practices.
  • Basic/Intermediate knowledge required on creating webpage through Sitecore.
  • Building professional email templates from scratch, adding variable tags (merge field) for dynamic content. Creating and managing prospects, creating segmentation for list emails, and managing Campaigns.
  • Exporting full reports for Review and Analysis. Generating statistics reports for lead generations, conversion rates, and traffic.
  • Well versed in the MS Office Suite.
  • The Candidate should have the ability to work independently and have the management/leadership skills.
  • Excellent written and spoken communication skills with experience in international client handling.

Educational Qualification:

  • Bachelor's degree in communications, Computers/Information technology
  • Bachelor of Computer Application, Bachelor of Science in information technology
  • Any Graduate in Any Specialization
  • Post-Graduation in MBA is Plus

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