PR Influencer Executive

2 weeks ago

Bengaluru, Karnataka, India The House of Rare Full time ₹ 5,00,000 - ₹ 15,00,000 per year

About Us:

Founded in 2015, the House of Rare is a fast-growing fashion powerhouse reshaping the way India experiences Western fashion. Our portfolio includes
Rareism
,
Rare Rabbit
,
Rare Ones
,
RareZ
, and  
RareFore
. At The House of Rare, we believe in individuality, bold ideas, and pushing boundaries. With over 1,100 points of sale, a thriving e-commerce presence, and a team of 2,500+ passionate people, The House of Rare stands at the forefront of innovation and creativity in the Indian fashion market. Joining our team means stepping into a dynamic environment where your contributions matter, your growth is encouraged, and your career journey is anything but ordinary.

Role Description

This is a full-time on-site role for a PR Influencer Executive, located in Bengaluru. We're looking for a dynamic, detail-oriented
Influencer & PR Executive
to join our growing team at
The House of Rare
. This role will be the driving force behind building and nurturing relationships with influencers, media, and PR partners - ensuring our brand stays at the forefront of fashion conversations.

Key Responsibilities:

Influencer Relations
:

  • Identify, onboard, and manage influencers across fashion, lifestyle, and culture.
  • Plan and execute influencer campaigns (paid & barter), ensuring seamless delivery of content.
  • Track performance metrics and optimize for ROI.

Public Relations
:

  • Build and maintain strong media contacts – editors, stylists, journalists, and digital media platforms.
  • Draft press releases, pitches, and media notes.
  • Coordinate product seeding and PR events.

Campaign Execution
:

  • Assist in planning, budgeting, and executing influencer & PR campaigns aligned with the marketing calendar.
  • Support events, store launches, and collaborations with end-to-end logistics.

Content & Reporting
:

  • Collaborate with internal teams to ensure influencer/PR content aligns with brand tone and objectives.
  • Track and report campaign outcomes, media mentions, and ROI on a regular basis.

Skills & Experiences:

  • 1–2 years of experience in influencer marketing, PR, or communications within fashion/lifestyle (agency or brand side).
  • Strong understanding of social media platforms, influencer ecosystems, and PR practices.
  • Excellent communication and relationship-building skills.
  • Ability to juggle multiple campaigns under tight deadlines.
  • Creative mindset with a sharp eye for trends.


To Apply:
Send your CV to

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