Google Ads Expert

23 hours ago

Delhi, Delhi, India Hashtag Blueberry Full time ₹ 10,00,000 - ₹ 50,00,000 per year

Job Title:
Google Ads Expert / PPC Specialist
Location:
Delhi/ Work from Home
Experience Required:
Minimum 5 years in Google Ads (PPC) campaign management
Budget / Ad Spend Experience:
Must have managed minimum ₹10L+/month or equivalent in USDJob Summary:

We are looking for a results-driven
Google Ads Expert
to manage, optimize, and scale our paid advertising campaigns across Google Search, Display, YouTube, and Performance Max. The ideal candidate will have a proven track record of driving ROI through data-backed strategies and hands-on campaign management.

Key Responsibilities:

  • Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Shopping, and Performance Max).
  • Conduct detailed keyword research, audience segmentation, and competitor analysis.
  • Develop and test ad creatives, copy, and landing page strategies to maximize CTR and conversions.
  • Manage and optimize daily budgets, bids, and overall account performance to achieve CPA/ROAS goals.
  • Implement conversion tracking, audience retargeting, and data-driven attribution models.
  • Generate and analyze performance reports using Google Ads, Google Analytics, and Data Studio.
  • Stay updated on platform updates, algorithm changes, and industry best practices.
  • Collaborate with content, design, and sales teams to align ad strategies with overall marketing goals.

Required Skills & Qualifications:

  • Minimum
    5 years of hands-on experience
    managing large-scale Google Ads campaigns.
  • Proven experience managing monthly ad spends of at least
    ₹50L+ or $50,000+
    .
  • Certification in
    Google Ads (Search, Display, Video, Shopping, Measurement)
    preferred.
  • Strong analytical skills with proficiency in
    Google Analytics, Tag Manager, and Data Studio
    .
  • Excellent understanding of
    CPC, CPA, ROAS, and attribution models
    .
  • Strong copywriting and A/B testing skills.
  • Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications:

  • Experience with other PPC platforms (Meta Ads, LinkedIn Ads, Bing, etc.)
  • Familiarity with eCommerce, lead generation, or SaaS-based advertising.
  • Experience with automation tools and scripts (Google Ads scripts, SA360, etc.)

Compensation:

Competitive salary + performance-based incentives (based on ROI and campaign KPIs).

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