Digital Marketing Specialist

1 week ago

Chennai, Tamil Nadu, India AAA Technopark Pvt Ltd Full time ₹ 1,80,00,000 - ₹ 3,60,00,000 per year

Location: Chennai, Navalur

Department: Marketing & Sales

Employment Type: Full-Time

Experience Level: 1-3 years

Reports To: Marketing Manager

About Us

We are a forward-thinking software company. Our mission is to deliver innovative, scalable, and user-centric software that drives business success. We're expanding our team and looking for a Digital Marketing Specialist to lead growth initiatives and drive revenue.

Job Summary:

We are seeking a Digital Marketing Executive who will plan, execute, and manage online marketing campaigns across social media, search engines, and email to boost brand awareness and generate qualified leads.

Key Responsibilities:

  • Plan and execute digital marketing strategies across Google, Facebook, Instagram, and LinkedIn.
  • Manage SEO/SEM, Google Ads, and social media ad campaigns to maximize ROI.
  • Create and manage engaging content for social media, blogs, and website.
  • Monitor and analyze campaign performance using Google Analytics and other tools.
  • Work closely with the design and sales teams to align marketing campaigns with business goals.
  • Conduct keyword research and implement on-page/off-page SEO strategies.
  • Handle email marketing, lead nurturing, and campaign automation tools.
  • Stay updated with the latest digital trends and competitor strategies.

Required Skills:

  • Hands-on experience with Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush, Google Analytics).
  • Strong understanding of social media marketing, content marketing, and email campaigns.
  • Basic knowledge of Canva / Adobe tools for creatives.
  • Excellent communication, analytical, and project management skills.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Certification in Digital Marketing (Google, HubSpot, etc.) is a plus.

Job Type: Full-time

Pay: ₹15, ₹30,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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