Marketing Automation and Front-End Development Senior Specialist

2 weeks ago

Bengaluru East Karnataka, India Lytx, Inc. Full time ₹ 1,20,000 - ₹ 1,80,000 per year

At Lytx, we're transforming how fleets operate through data-driven safety and productivity solutions. We're looking for a skilled
Marketing Automation & Front-End Developer
to join our Marketing Operations team—a hybrid role that combines deep Marketo expertise with front-end development, integration support, and campaign execution. This is a hands-on position that ensures our omni-channel campaigns are technically sound, scalable, and visually engaging.

You'll Get To

  • Own campaign execution in Marketo, including building and launching emails, segmentation, landing pages, lead lifecycle flows, and nurture programs using dynamic content and advanced automation logic
  • Develop custom landing pages and email templates using HTML, CSS, and JavaScript—optimized for responsiveness, performance, and cross-browser compatibility
  • Implement and maintain integrations and APIs between Marketo and other
  • MarTech tools, ensuring seamless data flow and accurate attribution
  • Support database management and audience segmentation efforts, including list imports, event lead processing, and audience segmentation strategies
  • Maintain QA and governance for marketing automation workflows, SLAs, and campaign builds to ensure accuracy, compliance, and performance
  • Document systems and processes, establish best practices, and lead improvements in marketing automation and campaign operations to enhance productivity
  • Manage tag management and cookie consent settings on the corporate website using tools like Google Tag Manager or OneTrust, ensuring compliance with global privacy regulations (e.g., GDPR, CCPA)
  • Serve as the technical partner to marketing stakeholders, translating campaign requirements into scalable, well-documented technical solutions

What You'll Need

  • 5–7 years of experience in marketing operations, preferably within a B2B SaaS environment
  • 3+ years of hands-on experience in Marketo, with Marketo certification strongly preferred
  • Proficiency in HTML/CSS for email and landing page development; working knowledge of JavaScript, jQuery, and Velocity scripting
  • Experience managing and optimizing campaigns in 6sense or other ABM platforms
  • Familiarity with REST APIs and experience setting up integrations between marketing and sales tools (e.g., Salesforce, webinar platforms, ad platforms)
  • Strong understanding of email best practices, global compliance regulations (CAN-SPAM, GDPR), and deliverability principles
  • Detail-oriented mindset with strong QA and troubleshooting skills
  • Excellent communication and project management skills, with the ability to collaborate cross-functionally and guide technical decision-making

Innovation Lives Here
You go all in no matter what you do, and so do we. At Lytx, we're powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that's what we do. Join our diverse team of hungry, humble and capable people united to make a difference.
Together, we help save lives on our roadways.
Find out how good it feels to be a part of an inclusive, collaborative team. We're committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.
Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We're committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.

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