Digital Marketing Specialist

8 hours ago

Ahmedabad, Gujarat, India CareerUS Solutions Full time US$ 60,000 - US$ 80,000 per year

Job Summary:

We are looking for a creative and data-driven Digital Marketing Specialist to develop, execute, and optimize digital campaigns across various online platforms. The ideal candidate will have hands-on experience in SEO, PPC, email marketing, social media, and content marketing, with a strong ability to analyze performance metrics and deliver results.

Key Responsibilities:

  • Plan, implement, and manage digital marketing campaigns across channels (Google Ads, Facebook, Instagram, LinkedIn, etc.)
  • Optimize SEO/SEM strategies to improve search engine rankings and increase organic traffic
  • Manage website content and landing pages using CMS platforms (e.g., WordPress, Shopify)
  • Execute and monitor email marketing campaigns (Mailchimp, HubSpot, etc.)
  • Analyze digital data to measure performance and provide insights for improvement
  • Develop engaging content for blogs, newsletters, and social media posts
  • Collaborate with design and content teams to create compelling marketing materials
  • Track KPIs and prepare reports using tools like Google Analytics, Google Data Studio, etc.
  • Stay updated on the latest digital marketing trends, tools, and best practices

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Digital Media, Communications, or a related field
  • Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, and other PPC platforms
  • Proficiency with marketing tools like Google Analytics, Google Search Console, SEMrush, HubSpot, or similar
  • Solid understanding of content marketing, social media, and email automation
  • Excellent written and verbal communication skills
  • Ability to work independently and in a fast-paced environment

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