Digital Marketing Specialist

5 days ago

Greater Kolkata Area, India Taksheela Institute Of Education Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Description

Taksheela is a premier education consultancy specializing in globalizing higher education and offering strategic solutions in line with UGC and NEP 2020 guidelines. Partnering with institutions, Taksheela helps establish International Relations departments, support international student admissions, design exchange programs, and implement transformative initiatives like the Global Immersion Program. Committed to empowering future leaders, Taksheela provides comprehensive student support—from profile building and test preparation to university selection, application strategy, and visa facilitation—ensuring access to world-class academic and cultural experiences.

Key Responsibilities:

  • Create impactful content for Google & Meta Ads
  • Track campaign performance & ROI through analytics tools
  • Coordinate SEO strategies with partner agencies
  • Manage & update website content
  • Develop SEO-friendly blogs & marketing reports (MIS)

Qualifications & Skills:

  • Bachelor's/master's degree in business management/administration, marketing, digital marketing or a related field
  • 1-2 years of relevant experience/Relevant projects/internships in digital marketing
  • Understanding of Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, or Moz)
  • Strong content writing and communication skills
  • Solid understanding of digital trends and best practices
  • Advanced Excel skills for MIS reporting
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
  • Experience in Education Sector is a plus

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