Digital Marketing Specialist
3 days ago
Role Overview
We are seeking a passionate and results-oriented Digital Marketing Specialist/Manager to
join our team and play a key role in driving online brand awareness, lead generation, and
customer acquisition. You will be responsible for developing and implementing
comprehensive digital marketing strategies across various channels, including social
media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing,
and content creation.
Key Responsibilities
• Develop and execute data-driven digital marketing strategies aligned with overall
business goals.
• Manage and optimize social media presence across key platforms (e.g., Facebook,
Instagram, Twitter, etc.).
• Conduct keyword research and implement SEO best practices to improve website
organic search ranking.
• Manage and optimize PPC advertising campaigns (e.g., Google Ads, social media
ads).
• Create engaging and informative content (e.g., blog posts, social media posts,
email newsletters) to attract and nurture leads.
• Analyze and report on campaign performance through key metrics (e.g., website
traffic, lead generation, conversion rates).
• Stay up-to-date on the latest digital marketing trends and technologies.
• Collaborate with other departments such as sales, product, and design to ensure
alignment and campaign success.
• Manage a budget and track return on investment (ROI) for marketing activities.
Requirements
• 1+ years of experience in digital marketing, with a proven track record of success.
• Strong understanding of SEO, PPC, social media marketing, and email marketing
best practices.
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong communication and written skills.
• Creative and data-driven approach to marketing.
• Experience with marketing automation tools a plus.
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