Senior Content Writer

6 days ago

Mumbai, Maharashtra, India Capgemini Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role Overview

As a Senior Content Writer External Communications, you will play a pivotal role in shaping and amplifying Capgemini India's brand voice across social media, PR, and digital platforms. You will be responsible for developing compelling content strategies and delivering high-impact narratives that align with our marketing campaigns, branding initiatives, and business goals.

Key Responsibilities

  • Develop and execute integrated content strategies to enhance Capgemini India's brand presence across external channels.
  • Act as a strategic advisor, guiding stakeholders toward optimal content approaches.
  • Create engaging, share-worthy content including social media posts, blogs, and articles that resonate with target audiences and elevate brand reputation.
  • Craft high-impact branding content such as award submissions and campaign narratives aligned with Capgemini's messaging framework.
  • Lead employer branding initiatives by showcasing Capgemini India's culture, values, and employee stories across digital platforms.
  • Develop thought leadership content and LinkedIn posts for senior executives, capturing their voice and positioning them as industry leaders.
  • Write and optimize content for campaign landing pages and , ensuring SEO best practices and consistency across platforms.
  • Edit and proofread all content to maintain clarity, consistency, and brand alignment.
  • Collaborate with cross-functional teams including design, marketing, HR, and subject matter experts to deliver integrated campaigns.
  • Monitor media and social trends, track content performance, and use analytics to refine strategies and enhance impact.
  • Manage content workflows, coordinate with agencies, and ensure timely delivery of campaigns.
  • This is an individual contributor role.

Your Profile

The ideal candidate will have:

  • 10–12 years of experience in content writing, with strong exposure to social media, PR, and branding. Experience in the tech or consulting industry is a plus.
  • Proven ability to create and manage content strategies and editorial calendars for multi-channel campaigns.
  • Exceptional writing and editing skills with a flair for storytelling across formats including social media, video scripts, and web copy.
  • Strong understanding of social media platforms, SEO fundamentals, and content marketing best practices.
  • Experience in analyzing content performance and making data-driven improvements.
  • Creativity and brand acumen to translate complex topics into engaging narratives.
  • Strong collaboration and project management skills, with experience working with designers, marketers, and agencies.
  • Ability to work independently in a multi-stakeholder environment, with strong time management and ownership.
  • Familiarity with communication tools, CRM platforms, and Gen AI tools is an added advantage.
  • Educational Qualification: Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree or certifications in Digital Marketing/Content Strategy is a plus.
  • Excellent proficiency in English; additional language skills are a bonus.

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