Senior Product Manager

2 weeks ago

Mumbai, Maharashtra, India TAAS Partners Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About Client
We're a fast-growing fintech company transforming personal lending in India through our mobile-first platform. Operating entirely digital with no physical branches, we use technology to deliver seamless loan experiences to millions of customers nationwide.

The Opportunity
We're looking for a Senior Product Manager - Growth to own and scale our customer acquisition engine. You'll drive top-of-funnel growth through strategic partnerships and data-driven performance marketing, directly impacting our loan origination volumes and business growth.

This is a high-impact Individual Contributor role for someone who thrives at the intersection of fintech partnerships, mobile growth, and performance analytics.

What You'll Own

Partnership-Led Growth
- Design and execute partnership strategies across embedded lending and aggregator channels to expand loan distribution

- Build embedded lending integrations with e-commerce, travel, healthcare, EdTech, and lifestyle platforms for point-of-sale financing

- Manage aggregator partnerships with fintech marketplaces and comparison platforms to drive qualified lead flow

- Own the full partnership lifecycle: identification, commercial negotiations, technical integration, launch, and ongoing optimization

- Develop API-first lending products and white-label solutions for seamless partner integrations

- Track and optimize partnership performance across volume, CAC, conversion rates, and credit quality metrics

Mobile Attribution & Marketing Analytics
- Implement and leverage AppsFlyer for comprehensive mobile attribution

- Multi-touch attribution across paid and organic channels

- Deep linking optimization to reduce application drop-offs

- Campaign performance tracking (Google App Campaigns, Facebook, affiliate networks)

- Fraud detection and install validation

- Custom event tracking for loan journey milestones

- Collaborate with marketing teams to optimize channel mix, creative performance, and bidding strategies

- Build ROI dashboards tracking partner-wise and channel-wise performance, payback periods, and portfolio quality

Acquisition & Conversion Optimization
- Drive aggressive user acquisition through new partnership channels and paid marketing optimization

- Improve lead quality and reduce CAC while maintaining growth velocity

- Optimize onboarding funnels from app install/partner referral to loan application

- Experiment continuously with landing pages, lead capture flows, and engagement strategies

- Balance growth with credit quality in collaboration with risk teams

Data & Analytics
- Define and monitor growth KPIs: new user acquisition, CAC by channel/partner, application rates, conversion metrics, disbursement contribution

- Conduct cohort analysis to understand partnership quality and long-term user value

- Run A/B tests on campaigns, landing experiences, and partnership offers

- Build performance frameworks for partnerships and marketing channels

What We're Looking For
Must-Have
- 7+ years of product management experience, with at least 5 years in growth, partnerships, or acquisition roles

- Strong fintech background, preferably in lending or consumer finance

- Proven track record of building and scaling partnership channels

- Deep expertise in mobile attribution (AppsFlyer, Adjust, or similar platforms)

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