Creative Marketing

1 day ago

Surat, Gujarat, India Dechcept Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Role Overview:

We are seeking a creative and strategic Content Strategist to develop compelling, high-quality content for our jewelry brand. This role involves crafting engaging storytelling, optimizing content for digital platforms, and driving brand awareness through strategic content planning. The ideal candidate will have a deep understanding of the luxury jewelry market, customer behavior, and digital marketing trends.

Key Responsibilities:

1. Content Strategy & Planning:

  • Develop and execute a content strategy aligned with brand goals, audience interests, and industry trends.
  • Plan content calendars for digital channels, including websites, social media, blogs, email campaigns, and advertisements.
  • Ensure brand messaging, tone, and storytelling are consistent across all platforms.

2. Content Creation & Management:

  • Write, edit, and oversee high-quality content, including product descriptions, blog articles, social media posts, and email marketing campaigns.
  • Collaborate with designers, photographers, and videographers to create visually appealing multimedia content.
  • Optimize content for SEO, increasing organic reach and search engine rankings.

3. Digital Marketing & Social Media:

  • Develop compelling social media content strategies to engage and grow audiences.
  • Monitor social media trends, engagement metrics, and customer feedback to refine content.
  • Work closely with influencers, brand ambassadors, and PR teams for collaborations and campaigns.

4. Brand Storytelling & Product Marketing:

  • Craft engaging brand narratives that resonate with customers and highlight the craftsmanship, heritage, and uniqueness of jewelry collections.
  • Develop product-focused content that showcases materials, gemstones, and craftsmanship techniques.

5. Performance Analysis & Optimization:

  • Track and analyze content performance using tools like Google Analytics, SEMrush, and social media insights.
  • Adjust strategies based on data-driven insights to enhance engagement and conversions.
  • Conduct competitor analysis to stay ahead in content marketing trends.

Key Skills & Qualifications:

Experience: 3+ years in content strategy, digital marketing, or a related field, preferably in the luxury or jewelry industry.

Writing & Editing: Strong writing, storytelling, and editing skills with an eye for detail.

SEO & Digital Marketing: Knowledge of SEO best practices, keyword research, and digital marketing strategies.

Social Media Expertise: Experience managing content across platforms like Instagram, Facebook, Pinterest, and TikTok.

Analytical Skills: Ability to track content performance and adjust strategies based on insights.

Creative Vision: Passion for luxury branding, aesthetics, and storytelling.

Kindly Contact :

HR || Team ||

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