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Loyalty Program

2 weeks ago

Delhi NCR New Delhi, India Orient Electric Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

Orient Electric runs several loyalty programs across key influencers to improve recommendation of Orient products across the value chain. This role is a cross functional lead role across the several business units and various departments including sales, marketing, category and technology teams to ensure smooth functioning of the loyalty programs of the company.

It also requires first principle disruptive thinking to create unique value propositions for these influencers and an agile mindset for execution with speed with multiple stakeholders.

Ideal Experience

We are looking for someone with experience in product marketing, sales excellence, customer value propositions/loyalty programs. Should have an entrepreneurial mindset with ability to create solutions from scratch with an ability to analyse data continuously to improve outcomes. Prior experience in categories where influencers play a strong role in decision making (Home improvement, FMEG, Paint etc) and B2B experience will be valuable. Understanding of digital media landscapes, marketing automation systems and data integrations is needed with excellent project management skills.

Set up and scale various loyalty programs for Electricians, Retailers, Shop Boys, Architects and Interior Designers to grow market share across categories that OEL operates in including

  • Defining the overall structure of the program across BUs – Rewards Framework and value proposition for each influencer segment
  • Build and Maintain technology interface and processes to run the program smoothly
  • Continue to deeply understand the motivations of influencers for brand recommendation and build learnings into the program. Leverage audience insights and segmentation to improve outcomes
  • Define, monitor and publish key success metrics for onboarding, earning and redemption of rewards and quantify correlation of the same to business growth
  • Build dashboards with key success metrics and set goals across business units for the program's success
  • Liaison with key members of sales, marketing, service to identify areas of opportunity and growth
  • Drive user app penetration and engagement metrics and deliver on goals of acquisition, usage and redemption. Reduce end user churn through proactive actions and ensure active engagement goals are met
  • Execute multichannel campaigns and programs to improve engagement and retention on the platform. Execute multiple channels of marketing including email, push notifications, product messaging ads etc to improve engagement goals
  • Collaborate with business and product teams to facilitate new product launches and other adoption initiatives
  • Responsible for financial hygiene and compliance and audits for the program