Performance Marketing Executive

1 week ago

Ghaziabad, Uttar Pradesh, India ITIO Innovex Pvt. Ltd. Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job description:

Job Title: Performance Marketing Executive (Google & LinkedIn Ads)

Department: Marketing / Growth

Location: Kaushambi Ghaziabad

Experience Required: 2–4 Years

Employment Type: Full-Time

About the Role

We are looking for a results-driven Performance Marketer who can plan, execute, and optimize paid campaigns across Google Ads and LinkedIn Ads. The ideal candidate should have hands-on experience in managing ad budgets, driving qualified leads, and maximizing ROI through data-driven strategies.

Key Responsibilities

  • Plan, create, and manage 
    Google Search, Display, and LinkedIn Ads
     campaigns.
  • Conduct 
    keyword research
    , audience targeting, and A/B testing for creatives and ad copies.
  • Optimize campaigns regularly to improve 
    CTR, CPC, and Conversion Rate
    .
  • Set up 
    conversion tracking
     using tools like 
    Google Tag Manager
     and 
    Google Analytics
    .
  • Analyze campaign performance and generate weekly/monthly reports with insights and action plans.
  • Coordinate with the design and content team for ad creatives and landing pages.
  • Manage and monitor campaign budgets effectively to ensure high ROI.
  • Execute 
    remarketing and retargeting
     campaigns for warm leads.
  • Stay updated with platform changes and new ad formats or targeting options.

Required Skills & Competencies

  • Proven experience in 
    Google Ads
     (Search, Display, YouTube) & 
    LinkedIn Campaign Manager
    .
  • Strong analytical skills and familiarity with 
    Google Analytics
     and 
    Google Tag Manager
    .
  • Excellent understanding of 
    CPC, CPA, ROI, CTR, and CPL
     metrics.
  • Ability to create performance reports and recommend optimization strategies.
  • Creative mindset with attention to ad copywriting and visual details.
  • Basic knowledge of 
    SEO and landing page optimization
     is a plus.

Qualification

  • Bachelor's degree in Marketing, Business, or related field.
  • Google Ads Certification / LinkedIn Marketing Certification preferred.

Job Type: Full-time

Work Location: In person

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