Product Marketing Manager

Company Description

FITPASS is India's leading app-based corporate wellbeing and engagement platform, transforming the fitness industry by offering affordable, accessible, and convenient solutions. With a single membership, users gain access to an extensive network of over 8,100 partner gyms and fitness centers across 75+ cities in India. FITPASS emphasizes technology, personalisation, and innovation, offering customised wellness plans, AI-driven health assessments, personalised nutritionist services, unlimited doctor consultations, and employee assistance programs. Tailored corporate wellness programs are designed to improve employee health, productivity, and engagement, delivering measurable returns for organisations.

Role Overview:

We are looking for an experienced Product Marketing Manager with a strong execution background in digital and performance marketing. This role is crucial in driving customer acquisition, engagement, and retention through data-driven and ROI-focused strategies.

The ideal candidate will have hands-on experience in running performance marketing campaigns, optimizing digital funnels, and translating user insights into impactful marketing initiatives. Tools like Moengage, Appsflyer, GA, Tableau should be second nature to the candidate.

Key Responsibilities:

1. Digital & Performance Marketing Execution:

2. Plan, execute, and optimize paid media campaigns across Google Ads, Facebook, Instagram, YouTube, and other digital platforms.

3. Drive customer acquisition via CPC, CPM, CPA, and ROAS-based campaigns.

4. Continuously analyze campaign performance and implement A/B testing to improve CTR, conversion rates, and CAC.

5. Product Positioning & Growth:

6. Develop product messaging and positioning aligned with FITPASS's value proposition.

7. Optimize marketing funnels to improve activation, engagement, and retention.

8. Conduct competitor analysis to identify gaps and opportunities for product differentiation.

9. Data-Driven Performance Optimization:

10. Use Google Analytics, Meta Business Manager, and attribution tools to track and measure campaign performance.

11. Implement SEO strategies and content optimization to drive organic traffic.

12. Leverage retargeting and remarketing strategies to boost LTV and reduce churn.

13. Cross-Functional Collaboration:

14. Work closely with the growth, product, and design teams to align marketing efforts with user experience and product updates.

15. Collaborate with content and creative teams to develop compelling ad copies, landing pages, and creatives.

16. CRM & Retention Strategies:

17. Design and implement email, push notification, and in-app marketing campaigns to enhance user engagement.

18. Analyze user behavior to create personalized customer journeys and automated workflows.

Qualifications & Experience:

• 3-6 years of experience in product marketing, digital marketing, or growth marketing in a B2C or D2C tech company.

• Hands-on experience in Google Ads, Meta Ads, and performance marketing tools.

• Strong analytical skills and proficiency in Moengage, Appsflyer, Tableau, Google Analytics, Looker Studio, or similar tools.

• Proven track record of executing high-ROI digital campaigns with clear CAC, ROAS, Cash conversion cycle and LTV insights.

• Experience in growth hacking, conversion optimization, and A/B testing.

• Strong understanding and execution ability of SEO, ASO, and content marketing.

• Prior experience in the fitness, health-tech, or consumer tech industry is a plus.

What We Offer:

• A fast-paced, high-growth environment with a strong entrepreneurial culture.

• Autonomy and ownership of marketing strategies with a direct impact on the company's success.

• Competitive salary and performance-based incentives.

• Access to FITPASS membership and fitness perks.