SEO & SMO Executive

2 days ago

Noida, Uttar Pradesh, India Kirag Technology Pvt Ltd Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Social Media Optimization (SMO):

  • Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Optimize company pages for increased visibility and engagement
  • Create and curate engaging content aligned with brand voice
  • Analyze social media performance using tools like Meta Business Suite, Sprout Social, or similar
  • Stay updated with trends, algorithm changes, and platform updates

Google Ads (Search, Display, YouTube):

  • Plan and execute paid search campaigns on Google Ads (Search, Display, Shopping, Video)
  • Conduct keyword research and audience targeting
  • Optimize campaigns for conversions, CTR, CPC, and overall ROI
  • Monitor and analyze performance, making data-driven decisions
  • A/B test ad creatives, landing pages, and audience segments

Facebook & Instagram Ads:

  • Create and manage Facebook/Instagram ad campaigns via Meta Ads Manager
  • Set up and monitor conversion tracking (Pixel implementation, Events setup)
  • Segment and retarget audiences effectively
  • Test and optimize creatives, copy, placements, and bidding strategies
  • Prepare weekly and monthly campaign performance reports

Requirements:

  • Proven experience in managing Google Ads and Facebook Ads campaigns
  • Strong understanding of social media platforms and SMO strategies
  • Hands-on experience with Meta Ads Manager, Google Ads, and Google Analytics
  • Familiarity with tools like SEMrush, Ahrefs, Canva, or Adobe Suite is a plus
  • Analytical mindset and ability to interpret data to improve performance
  • Excellent communication and project management skills
  • Google Ads and Meta certifications preferred (not mandatory)

Job Types: Full-time, Permanent

Pay: ₹10, ₹15,000.00 per month

Work Location: In person

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