SMO Executive

2 weeks ago

Noida, Uttar Pradesh, India Book My Kitty Full time

Institute: Creato School

Location: A-27D, 5th Floor, Sector 16, Noida (Near Sector 16 Metro Station, Exit 4)

Position: SMO Executive

Experience Required: 1 – 3 Years

About Creato School:

Creato School is a premier creative institute empowering content creators, influencers, and digital professionals through skill-based learning. The school offers hands-on programs in digital marketing, content creation, filmmaking, and personal branding — preparing the next generation of creative leaders.

We are looking for a results-driven and creative SMO Executive (Paid & Organic Marketing) to manage our social media presence, execute paid campaigns, and optimize online engagement for brand growth.

Role Overview:

The SMO Executive will oversee both paid and organic social media strategies, focusing on content planning, execution, performance tracking, and audience growth. The ideal candidate must understand how to combine creativity with data-driven strategy to maximize reach, engagement, and conversions.

Key Responsibilities: Organic Marketing:

  • Develop and implement organic social media growth strategies.
  • Create and post engaging content (reels, stories, carousels, videos) across Instagram, Facebook, YouTube, and LinkedIn.
  • Plan monthly content calendars in alignment with brand objectives.
  • Increase followers, engagement rate, and community interactions.
  • Use trending audio, hashtags, and social trends to boost organic visibility.
  • Collaborate with the design and content teams for visual and textual storytelling.

Paid Marketing:

  • Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
  • Conduct audience research, set targeting parameters, and optimize campaigns for ROI.
  • Monitor performance, analyze KPIs, and suggest improvements.
  • Work with the creative team to design effective ad creatives, copies, and CTAs.
  • Track conversions, leads, and traffic using Google Analytics, Meta Business Suite, and Ad Manager tools.
  • Prepare weekly/monthly performance reports for management review.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • 1–3 years of experience in Social Media Optimization / Digital Marketing (Paid & Organic).
  • Hands-on experience with Meta Ads Manager, Google Ads, and Analytics tools.
  • Strong understanding of social media algorithms, audience targeting, and A/B testing.
  • Creative mindset with ability to generate ideas for visually appealing and viral content.
  • Familiarity with Canva, Buffer, Hootsuite, and AI-based marketing tools (e.g., ChatGPT, Jasper, ).
  • Strong communication, analytical, and reporting skills.

What We Offer:

  • Performance-based incentives and growth opportunities.
  • Hands-on experience with both paid and organic marketing campaigns.
  • Opportunity to work in a creative, fast-paced, and growth-oriented environment.
  • Direct exposure to live brand projects and influencer collaborations.

Office Address:

Creato School, A-27D, 5th Floor, Sector 16, Noida (Near Sector 16 Metro Station, Exit 4)

Contact Person:

Sanjana Parmar –

Job Types: Full-time, Permanent

Pay: ₹15, ₹25,000.00 per month

Work Location: In person

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