Digital Marketing Executive

2 weeks ago

Ahmedabad, Gujarat, India Dermatouch Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Role Overview:

We are looking for a results-driven Digital Marketing Executive with 2–4 years of hands-on experience in performance marketing, content coordination, social media management, and campaign execution. The ideal candidate should be data-oriented, creative, and capable of managing end-to-end digital activities that drive brand growth and conversions.

Requirements

1. Performance Marketing & Campaign Execution

  • Plan and execute paid campaigns on Meta, Google, YouTube, and other ad platforms.
  • Optimize campaigns for ROAS, CTR, CPC, and conversions.
  • Work closely with agencies or internal teams for ad creatives and performance tracking.

2. Social Media & Content Management

  • Develop and manage monthly content calendars for Instagram, Facebook, YouTube, and other channels.
  • Coordinate with designers, video editors, and influencers for content creation.
  • Ensure content aligns with brand tonality, skincare trends, and ongoing campaigns.

3. Influencer Marketing Coordination

  • Identify and onboard influencers across beauty, skincare, and lifestyle categories.
  • Manage influencer deliverables, postings, and campaign tracking.
  • Evaluate influencer performance (reach, engagement, ROI).

4. Website, SEO & Marketplace Support

  • Assist in SEO optimization—keywords, on-page updates, and blog coordination.
  • Support marketplace team (Amazon, Nykaa, Flipkart) with banners, listings, and brand store updates.
  • Track website performance on Google Analytics/Search Console.

5. Reporting & Analysis

  • Prepare weekly/monthly performance reports across platforms.
  • Analyze data to identify insights and propose improvements.
  • Monitor competitor campaigns and industry trends.

Skills & Qualifications

  • 2–4 years of experience in Digital Marketing (preferably in beauty, FMCG, or D2C brand).
  • Strong understanding of paid ads, social media strategy, and analytics.
  • Knowledge of tools: Meta Ads Manager, Google Ads, GA4, Canva, CRM/Email tools.
  • Excellent communication and coordination skills.
  • Ability to multitask, prioritize, and manage timelines effectively.

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