Sales Executive
2 weeks ago
Job Title:
B2B Sales Associate
Location:
Delhi NCR
Department:
Marketing
Reporting To:
Co-Founder
Experience Required:
3–6 years in similar roles
Position Overview
Half Spoon
is on a mission to redefine saffron consumption in India by delivering
A++ Kashmiri saffron
directly to customers and businesses. We are looking for a
B2B Sales Associate
who will drive partnerships with retailers, corporates, gourmet stores, gifting companies, and HoReCa (Hotels, Restaurants, Caterers) in Delhi NCR. The role demands a strong network in premium food & gifting segments and a proven track record in
B2B sales of saffron or premium D2C food brands
.
Key Responsibilities
1.B2B Business Development
- Identify and onboard distributors, corporate clients, gourmet food stores, and HoReCa partners.
- Pitch Half Spoon saffron as the
premium, pure, and lab-tested choice
for clients.
- Develop long-term business relationships with institutional buyers.
2.Corporate & Gifting Sales
- Target corporates for Diwali and festive gifting contracts.
- Work closely with the marketing team to curate
saffron-based gifting solutions
.
3.Channel Management & Revenue Growth
- Achieve monthly/quarterly sales targets.
- Ensure repeat orders through strong relationship management.
- Negotiate trade margins, credit terms, and contracts.
4.Market Insights & Competition Benchmarking
- Track competitor pricing, promotions, and distribution.
- Share insights with leadership to refine B2B strategies.
5.Brand Advocacy
- Represent
Half Spoon
at trade fairs, food exhibitions, and corporate showcases.
- Ensure saffron's
purity, authenticity, and Kashmiri heritage
are central to all pitches.
Qualification Skills
- Education
: Bachelor's degree in Business, Marketing, or related field. MBA preferred.
- Experience
: Minimum 3 years in B2B sales of saffron or other premium D2C food categories.
- Preferred Brands
: Zafran Premium, Baby Saffron, Keynote Saffron, Lion Saffron, Vedapure, House of Saffron.
- Skills
: Excellent communication, negotiation, and presentation skills.
- Network
: Existing connections in
retail shops, gourmet food chains, gifting houses, and HoReCa sector
.
- Traits
: Target-driven, relationship-oriented, and passionate about premium Indian foods.
What we offer
- High-Growth Opportunity
: Be part of a fast-scaling premium saffron brand.
- Ownership
: Autonomy in driving B2B growth across Delhi NCR.
- Attractive Compensation
: Fixed salary + sales incentives.
- Dynamic work environment
: Work with an authentic, quality-first Kashmiri saffron company.
Working Dynamics
- Based in Delhi NCR (field-intensive role).
- 6-day work week.
- Fast-paced, entrepreneurial environment.
Experience Required:
3–6 years of experience in B2B sales within
premium saffron or D2C saffron brands
.
Preferred Companies (candidates currently or previously working here will be prioritized):
- Zafran Premium
- Baby Saffron
- Keynote Saffron
- Lion Saffron
- Vedapure Saffron
- House of Saffron
- Other premium D2C saffron brands
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