Sales Executive

2 weeks ago

Delhi, Delhi, India Half Spoon Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title:

B2B Sales Associate

Location:

Delhi NCR

Department:

Marketing

Reporting To:

Co-Founder

Experience Required:

3–6 years in similar roles

Position Overview

Half Spoon

is on a mission to redefine saffron consumption in India by delivering
A++ Kashmiri saffron

directly to customers and businesses. We are looking for a
B2B Sales Associate

who will drive partnerships with retailers, corporates, gourmet stores, gifting companies, and HoReCa (Hotels, Restaurants, Caterers) in Delhi NCR. The role demands a strong network in premium food & gifting segments and a proven track record in
B2B sales of saffron or premium D2C food brands

.

Key Responsibilities

1.B2B Business Development

  • Identify and onboard distributors, corporate clients, gourmet food stores, and HoReCa partners.
  • Pitch Half Spoon saffron as the
    premium, pure, and lab-tested choice

for clients.
- Develop long-term business relationships with institutional buyers.

2.Corporate & Gifting Sales

  • Target corporates for Diwali and festive gifting contracts.
  • Work closely with the marketing team to curate
    saffron-based gifting solutions

.

3.Channel Management & Revenue Growth

  • Achieve monthly/quarterly sales targets.
  • Ensure repeat orders through strong relationship management.
  • Negotiate trade margins, credit terms, and contracts.

4.Market Insights & Competition Benchmarking

  • Track competitor pricing, promotions, and distribution.
  • Share insights with leadership to refine B2B strategies.

5.Brand Advocacy

  • Represent
    Half Spoon

at trade fairs, food exhibitions, and corporate showcases.
- Ensure saffron's
purity, authenticity, and Kashmiri heritage

are central to all pitches.

Qualification Skills

  • Education

: Bachelor's degree in Business, Marketing, or related field. MBA preferred.
- Experience

: Minimum 3 years in B2B sales of saffron or other premium D2C food categories.
- Preferred Brands

: Zafran Premium, Baby Saffron, Keynote Saffron, Lion Saffron, Vedapure, House of Saffron.
- Skills

: Excellent communication, negotiation, and presentation skills.
- Network

: Existing connections in
retail shops, gourmet food chains, gifting houses, and HoReCa sector

.
- Traits

: Target-driven, relationship-oriented, and passionate about premium Indian foods.

What we offer

  • High-Growth Opportunity

: Be part of a fast-scaling premium saffron brand.
- Ownership

: Autonomy in driving B2B growth across Delhi NCR.
- Attractive Compensation

: Fixed salary + sales incentives.
- Dynamic work environment

: Work with an authentic, quality-first Kashmiri saffron company.

Working Dynamics

  • Based in Delhi NCR (field-intensive role).
  • 6-day work week.
  • Fast-paced, entrepreneurial environment.

Experience Required:

3–6 years of experience in B2B sales within
premium saffron or D2C saffron brands

.

Preferred Companies (candidates currently or previously working here will be prioritized):

  • Zafran Premium
  • Baby Saffron
  • Keynote Saffron
  • Lion Saffron
  • Vedapure Saffron
  • House of Saffron
  • Other premium D2C saffron brands

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