Digital Marketing

2 weeks ago

Chennai, Tamil Nadu, India Adityaram Properties P Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaign

Key Responsibilities

  • Strategy Development:
     Create, implement, and manage the overall digital marketing strategy, aligning it with business and sales objectives.
  • Campaign Management:
     Oversee and execute digital campaigns across various platforms, including social media, search engines (SEO/PPC), email marketing, and display advertising.
  • Content & Website:
     Manage website content, social media profiles, and create compelling marketing materials to promote property listings.
  • Performance Analysis:
     Monitor campaign performance using analytics tools, generate reports, and provide actionable insights for optimization and improvement.
  • Market Research:
     Conduct market research to understand customer needs, identify new opportunities, and track competitor activities in the real estate market.
  • Budget Management:
     Develop and manage the digital marketing budget, ensuring efficient spend and achieving lead generation targets.
  • Team Leadership:
     Recruit, train, and manage the digital marketing team, fostering a collaborative and growth-oriented environment.
  • Collaboration:
     Work closely with sales teams, agents, and external agencies to align marketing efforts and support lead generation and sales targets.

Required Skills & Qualifications

  • Digital Marketing Expertise:
     Proven experience in SEO, SEM (PPC/Paid Ads), social media marketing, email marketing, and content marketing.
  • Tools Proficiency:
     Skilled in using analytics platforms (like Google Analytics), social media management tools, and CRM systems.
  • Real Estate Knowledge:
     Strong understanding of the real estate market, property promotion, and lead nurturing strategies within the sector.
  • Leadership:
     Demonstrated ability to lead, manage, and develop a marketing team.
  • Analytical Skills:
     Strong ability to analyze data, identify trends, and make data-driven decisions.
  • Communication:
     Excellent communication and project management skills.
  • Education:
     Bachelor's degree in marketing, business, communications, or a related field.
  • Experience:
     Several years of experience in digital marketing, preferably within the real estate industry.

ns.

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