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Sr Copywriter
2 weeks ago
About the Role
We are looking for a
creative and detail-oriented Copywriter
with at least
3 years of experience
in crafting compelling copy for
both print and digital platforms
. The ideal candidate will be skilled at turning client briefs into impactful concepts and content that work seamlessly across mediums—whether it's a social media campaign, a website, or a full-page newspaper ad.
Key Responsibilities
Creative Concepting & Writing
- Develop engaging concepts and campaign ideas for both print and digital marketing.
- Write high-quality copy for
social media, websites, digital ads, emailers, blogs, videos, brochures, print ads, outdoor, and other collaterals
. - Create scripts for videos, radio spots, and multimedia content.
Brand Voice & Consistency
- Ensure all content reflects the brand's tone and voice across mediums.
- Adapt messaging style to suit different platforms and audience segments.
Collaboration & Execution
- Work closely with art directors, designers, and digital teams to ensure synergy between copy and visuals.
- Collaborate with client servicing and strategy teams to understand requirements and deliver creative solutions.
Trend Awareness
- Stay updated on
digital trends, viral content styles, print innovations, and advertising best practices
. - Propose campaign ideas that leverage current market and cultural trends.
Skills & Competencies
- Strong command over English language (grammar, vocabulary, storytelling).
- Proven ability to write for
both print and digital formats
. - Creative ideation with a strategic mindset.
- Ability to manage multiple projects and meet deadlines.
- Understanding of
SEO basics
for digital content.
Qualifications
- Bachelor's degree in Mass Communication, Advertising, Journalism, or related field.
- Minimum
3 years of copywriting experience
in an advertising agency or creative setup. - Portfolio showcasing work across
print and digital campaigns
.
Why Join Us?
- Work with a diverse portfolio of brands across industries.
- Be part of a creative team where your ideas matter.
- Opportunity to create campaigns that perform well
both online and offline
.
