Brand Manager

2 days ago

Jaipur, Rajasthan, India Juniors Group of Companies Full time US$ 90,000 - US$ 1,20,000 per year

Key Responsibilities:

  • Brand Strategy & Identity

:
- Formulate and execute a unified brand strategy that aligns with JGC's business objectives and emphasizes its mission in the kids' fashion and lifestyle sector.
- Ensure consistent brand messaging, tone, and visual identity across all platforms, including event materials, digital channels, and marketing collateral.

  • Digital Media Management

:
- Plan, implement, and optimize digital marketing campaigns to boost brand awareness and audience engagement for JGC events and initiatives.
- Partner with performance marketing teams to align brand positioning with digital objectives, such as increasing traffic, conversions, and return on investment (ROI).

  • Social Media Strategy

:
- Manage JGC's brand presence on key social platforms, including Instagram, LinkedIn, and others relevant to the kids' fashion industry.
- Develop engaging content calendars, monitor performance metrics (e.g., reach, engagement, and follower growth), and refine strategies based on data-driven insights.
- Stay updated on social media trends, competitor activities, and audience preferences to keep JGC's content relevant and impactful.

  • Public Relations (PR)

:
- Cultivate and maintain relationships with media outlets, influencers, and industry partners to enhance JGC's visibility.
- Monitor media coverage, manage brand reputation, and address any PR challenges to maintain a positive public image.
- Coordinate press releases and media kits for events like Juniors Fashion Week to maximize exposure.

  • Collaboration & Communication

:
- Collaborate with internal teams, including product, design, talent management, and event coordination, to ensure cohesive brand messaging across all initiatives.
- Work with external agencies, vendors, and partners to uphold brand consistency in creative outputs and event executions.
- Act as a brand advocate, ensuring alignment with JGC's vision in all communications and partnerships.
- Analysis & Reporting

:
- Track and analyze brand health metrics, digital campaign performance, and social media KPIs to evaluate effectiveness.
- Provide actionable insights and strategic recommendations to senior management based on data analysis to drive continuous improvement.
- Prepare regular reports on campaign outcomes, audience engagement, and brand perception for stakeholders.

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