Associate General Manager

Purpose/Objective

The Lead - Cluster Sales is responsible for driving the sales strategy and operational execution across multiple project sites within a designated regional cluster.

This role serves as a crucial link between the sales team and upper management, ensuring that all sites are running smoothly and achieving top-line revenue goals.

The role engages in client interactions, develops go-to-market (GTM) strategies for new launches, and liaises with stakeholders to ensure successful operations and processes during product launches.

Key Responsibilities of Role

Lead - Cluster sales Strategic Sales Management: Drive the overall sales strategy for the region, ensuring alignment with organizational goals and AOP targets.

Analyze market trends to identify opportunities for growth and expansion.

Collaborate with project heads to set clear sales objectives and performance metrics to achieve the broader organizational objectives.

Operational Oversight: Ensure all project sites within the cluster are running smoothly and efficiently as per the plan.

Ensure regular visits are conducted to each site to assess performance and provide guidance, wherever necessary.

Implement standardized processes across sites to enhance operational efficiency.

Oversee the performance of Channel Partners (CP) within the cluster, ensuring that regular engagement and meetings are conducted to drive business results.

Monitor CP performance metrics and facilitate improvements as necessary.

New Business Development: Identify and pursue new business opportunities at each project site.

Leverage existing client relationships and market insights to generate leads.

Encourage project heads to actively participate in B2B and B2C sales initiatives.

Develop and implement go-to-market (GTM) strategies for new product launches, and work with the CRM team for creation of right pricing and offers.

Coordinate marketing discussions to determine the best channels for advertising.

Stakeholder Liaison: Liaise with internal and external, including site engineers and CRM teams, to ensure seamless project execution and address any operational challenges.

Establish effective communication channels to facilitate timely updates and feedback.

Work collaboratively with various departments to optimize customer service and operational support.

Financial Performance Management: Monitor topline performance across all projects within the cluster and provide regular updates to senior management.

Analyze sales data to identify trends and undertake strategic decisions, to support the business.

Adjust pricing strategies based on market conditions and competitive landscape.

Team Leadership and Development: Lead, mentor, and support project heads and sales teams to achieve their targets.

Foster a collaborative environment that encourages innovation and accountability Compliance and Reporting: Ensure adherence to organizational policies and sales SOPs across all projects.

Maintain accurate records of sales activities and provide regular reports to management Key Stakeholders - Internal Marketing & Sales Teams Project Team CRM Team Design Team Engineering Team Key Stakeholders - External: Channel Partners Vendors Customers Aggregators

Technical Competencies

Channel Partner Management-REA,Customer Centricity-REA,Customer Relationship Management-REA,Market Research & Analysis-REA,Product Knowledge-REA,Sales Strategy Development-REA

Qualifications and Experience

Educational Qualification: Bachelor's and Master's degree in Business Administration, Marketing, or related field.

Work Experience (Range of years): 10-14 Years Preferred Industry: Experience in the real estate sector.

Strong understanding of sales processes and excellent negotiation skills.

Proven track record in driving sales growth and managing multiple large projects sites.