SEM Manager

2 weeks ago

Gurgaon, Haryana, India OYO Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities -Should have an experience in SEM

  • Responsible for driving app-install led business growth and maximizing ROI through digital marketing campaigns on Google, Facebook & other partners campaigns.
  • Develop and implement comprehensive digital marketing strategies to drive customer acquisition, retention, and revenue growth.
  • Plan, execute, and optimize performance marketing campaigns across various channels, including search, social, display, and affiliate marketing.
  • Conduct in-depth keyword research and audience analysis to identify target segments and optimize campaign targeting.
  • Identify trends, data insights, and opportunities to improve campaign performance and drive continuous optimization.
  • Conduct A/B testing and other experiments to optimize campaign elements, including ad creatives, landing pages, and bidding strategies.
  • Collaborate with cross-functional teams, such as content creators, designers, and developers, to ensure alignment and cohesive campaign execution.
  • Stay up to date with the latest trends and best practices in digital marketing and performance measurement.
  • Program management of different actions planned to drive organic acquisitions

Preferred candidate profile

  • Bachelor's degree in marketing, business, or a related field.
  • Experience as a Performance Marketer or in a similar role would be helpful
  • Strong analytical skills and proficiency in data analysis tools, such as Google Analytics, Google Ads, and Facebook Ads Manager.
  • Excellent communication skills and ability to present complex data and insights in a clear and concise manner.
  • Strong problem-solving skills and ability to think creatively to overcome challenges.
  • Detail-oriented with strong organizational and project management abilities.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Proficiency in manipulating and analyzing complex datasets using spreadsheet software (e.g., Excel, Google Sheets).

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