Marketing Specialist

1 day ago

Bengaluru, Karnataka, India Finkraft Full time ₹ 20,00,000 - ₹ 80,00,000 per year

Company Description

FinKraft crafts reliable automated solutions to simplify complex business processes. Our robust automated SaaS platform eliminates human error in information gathering, data collection, and record reconciliation. We serve a diverse clientele including Capgemini, McKinsey, Abbott, Ikea, the WHO, and many others.

Our platform transforms finance operations by automating data extraction, reconciliation, and compliance, enabling real-time insights and accuracy. As we scale, we're expanding our marketing team to strengthen investor visibility, talent attraction, and enterprise branding.

Role Description

This is a full-time role for a Marketing Executive – Investor, Talent, and B2B Sales Branding, based in Bangalore (HSR Layout) with flexibility for remote work.

The role involves driving marketing initiatives that position FinKraft as a leading automation and SaaS brand across investor, recruitment, and enterprise ecosystems.

The Marketing Executive will strategize and execute targeted campaigns for investors, build the employer brand to attract top talent, and support enterprise sales through digital storytelling and outreach campaigns. This is a cross-functional role requiring collaboration with leadership, sales, and HR teams.

Key Responsibilities

Investor Branding

  • Design marketing assets (presentations, decks, case studies) to highlight FinKraft's growth story and market traction.
  • Manage LinkedIn and PR campaigns to strengthen brand visibility with investors and partners.
  • Collaborate with leadership to communicate product innovation and client success narratives.

Talent Branding

  • Build employer branding campaigns to attract top-tier talent from technology and business domains.}
  • Leverage LinkedIn ads, targeted content, and recruitment collaborations to enhance hiring conversions.

Enterprise Sales Support

  • Create and manage B2B marketing content including whitepapers, client success stories, and case studies.
  • Run digital outreach campaigns supporting enterprise sales and lead generation.

Vendor & Campaign Management

  • Coordinate with external agencies for PR, recruitment marketing, and ad campaigns.
  • Track campaign metrics — engagement, conversions, and ROI — ensuring measurable outcomes.

Performance & Reporting

  • Report on KPIs for investor engagement, recruitment efficiency, and sales impact.
  • Continuously optimize marketing strategies based on data and insights.

Qualifications

  • 3–5 years of experience in B2B marketing, preferably in SaaS or financial technology sectors.
  • Experience in investor relations marketing, employer branding, and enterprise lead generation.
  • Strong understanding of LinkedIn Ads, email marketing tools, SEO/SEM, and campaign analytics.
  • Proficient in managing vendors, agencies, and multiple stakeholders.
  • Excellent communication, storytelling, and copywriting skills.
  • Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • Ability to work independently and manage fast-paced, multi-project environments.

Industry: Financial Services / SaaS

Employment Type: Full-time

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