Therapy Lead

2 weeks ago

Hyderabad, Telangana, India Dr Reddys Full time ₹ 15,00,000 - ₹ 25,00,000 per year

PURPOSE:

To be the growth catalyst in driving TA growth and dominance in Emerging Markets through marketing excellence, capability building and effective Product management strategies.

New Product Ideation & portfolio development:

  • Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts
  • Screening internal & external data sources to arrive at potential ideas that could address the customer needs
  • Develop Business Strategy- analyze Competition landscape, Customer Journey and Insighting, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win.

Go To Market Strategy

  • Understanding customer needs and insights with help of insighting team
  • Work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN.
  • Work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTL, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team
  • Manage Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.

Marketing Excellence

  • Driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication

Portfolio Maximization - Strategy

  • Plan recommendations to country as well as monitor investment as per the strategy.
  • Assess promotional effectiveness and suggest country teams accordingly
  • Optimize costing - COGS / SCM overheads

Annual Brand Planning

  • To work closely with country marketing teams to build differentiators / brand levers
  • Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth
  • Work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.
  • Adherence to Brand plan process in terms of rigour and preparation

Operating Network:

Internal: COE, MIS, Business Analyst, Digital Marketing teams, SFE, Country Marketing, SKOL

External: Portfolio team, Regulatory, Medical, Finance, Legal, SCM

Business Understanding:

Product Management - Process, Customer Journey and Insighting, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics

Qualification

Educational & Experience:

  • 10+ years' experience in Sales and Marketing – OTC preferred
  • MBA from reputed institute
  • Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, New Product - Ideation to Launch

Key Personal Attributes:

  • Interpersonal Skills
  • Self-starter
  • Quick learner
  • Collaboration and teamwork
  • Communication skills
  • Influencing and negotiating skills

Additional Information

  • Therapy Lead

    2 weeks ago

    Hyderabad, Telangana, India Dr. Reddy's Laboratories Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Company DescriptionDr. Reddy's Laboratories Ltd.is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines becauseGood Health Can't Wait.We started in 1984 with a modest investment, 20...

  • Child Psychologist With M.Phil

    7 days ago

    Hyderabad, Telangana, India Ignitio Child Development Centre Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Opportunity for Lead Child Psychologist at Ignitio Child Development Center, HyderabadHyderabad, India- Ignitio Child Development Center, a leading institution in pediatric developmental support, is seeking a dedicated and experienced Lead Child Psychologist to join its dynamic team. The position requires an M.Phil in Clinical Psychology and offers the...

  • Behavioral Therapist

    5 days ago

    Hyderabad, Telangana, India Origin Child Development Center Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionOrigin Child Development Center is a leading institution dedicated to fostering the holistic growth of children through specialized therapies. Our center offers services such as speech therapy, occupational therapy, ABA therapy, special education, and physiotherapy. With a team of experienced and compassionate professionals, we strive to...

  • Speech Language Pathologist

    4 days ago

    Hyderabad, Telangana, India, Telangana Origin Child Development Center Full time

    Company Description Origin Child Development Center is a leading institution dedicated to fostering the holistic growth of children through a range of specialized therapies. Our center provides top-notch services including speech therapy, occupational therapy, ABA therapy, special education, and physiotherapy. With a team of highly experienced and...

  • Medical Oncologist

    2 weeks ago

    Hyderabad, Telangana, India DISHHA STAFFING SERVICES PVT LTD Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Position: Medical OncologyExperience: 10+ Years Location: HyderabadAbout the Role:We are seeking an accomplished Medical Oncologist with over 10 years of experience to join our highly reputed oncology department. The incumbent will be responsible for providing comprehensive cancer care, including advanced diagnostic, therapeutic, and palliative...

  • PMT - Acute Therapy Segment

    5 days ago

    Hyderabad, Telangana, India Biological E Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Were Hiring: Product Manager Gastro PortfolioLocation: HyderabadPortfolio: Gastro ProductsExperience: 59 Years in Product/Brand Marketing (Pharma)Qualification: B.Pharm + MBA (Marketing/Pharma Management)Biological E. Limited is seeking a dynamic and analytical Product Manager to join our growing Branded Pharma team If you're passionate about translating...

  • Business Development Executive

    1 week ago

    Hyderabad, Telangana, India Breeze Multidisciplinary Rehabilitation Centre Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    We are hiring a Business Development Executive for our Child Development Centre. Drive growth by building partnerships with doctors, schools & hospitals, promote pediatric therapy services, generate leads, and support marketing initiatives.

  • Team Lead

    5 days ago

    Hyderabad, Telangana, India Veeva Systems Full time US$ 15,00,000 - US$ 20,00,000 per year

    Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.At the heart of Veeva are our values: Do the Right Thing, Customer...

  • Medical Affairs Manager

    2 weeks ago

    Hyderabad, Telangana, India Dr Reddy's Laboratories Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description Key Responsibilities:Medical Strategy & PlanningExecute the Medical Affairs plan for DRL new product launch in EM countriesProvide strategic inputs to cross-functional teams including marketing, strategy, regulatory, portfolio and clinical developmentSupport the creation of target patient profiles, CLM contents and contribute to product...

  • Medical Affairs Manager

    2 weeks ago

    Hyderabad, Telangana, India Dr. Reddy's Laboratories Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Job DescriptionKey Responsibilities:Medical Strategy & PlanningExecute the Medical Affairs plan for DRL new product launch in EM countriesProvide strategic inputs to cross-functional teams including marketing, strategy, regulatory, portfolio and clinical developmentSupport the creation of target patient profiles, CLM contents and contribute to product...