Marketing Manager

About Medhavi Skills University

Medhavi Skills University (MSU) is a government-notified private skills university established under

a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated

with higher education. As a pioneering institution in the convergence of the skilling ecosystem with

higher education, MSU aligns with the National Education Policy, 2020 (NEP Recognized by

the UGC and established in 2021, MSU collaborates with industries and Skill Development Institutes

to offer work-integrated courses, embedding on-the-job internships and training within the curriculum.

MSU is a recognized Awarding Body under the National Council for Vocational Education &

Training (NCVET) and is empanelled with the Directorate General of Training (DGT). As an anchor

university partner with the National Skill Development Corporation (NSDC) and the Project

Management Unit (PMU) of NSDC International, MSU is committed to preparing youth for the future

workspace by co- working with industry partners to design and implement demand-driven programs.

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Role Overview:

We are seeking a dynamic and creative Marketing Manager to lead all brand, event, content, and

broader marketing initiatives at our Sikkim campus. This role requires a well-rounded marketeer with

4–7 years of experience, strong leadership skills, and an eye for quality across all marketing

touchpoints. You will be responsible for driving MSU's brand narrative, overseeing impactful

campaigns, and managing a creative team of three (photographer, videographer, and editors).

Key Responsibilities:

• Develop and execute marketing strategies to strengthen MSU's brand presence at the Sikkim

campus.

• Plan, manage, and execute events, activations, and brand campaigns to engage students,

industry partners, and the wider community.

• Lead content strategy across digital, social, and offline platforms, ensuring alignment with

MSU's brand voice.

• Manage and mentor a creative team (photographer, videographer, editors), providing direction

and ensuring high-quality outputs.

• Collaborate with cross-functional teams (academics, admissions, placement) to align

marketing initiatives with institutional goals.

• Engage actively with students for content creation, events, and activities, building brand

advocacy through positive experiences.

• Develop student ambassador initiatives and partnerships with local creators to amplify brand

reach.

• Gather student insights to inform product marketing, ensuring campaigns resonate with the

student community.

• Monitor performance metrics, generate insights, and continuously optimise campaigns.
• Ensure consistency in branding across all communication and touchpoints.
• Stay updated on marketing trends and bring fresh, creative ideas to the table.

Qualifications & Skills Required:

• Bachelor's or Master's degree in Marketing, Communications, or a related field.
• 4–7 years of diverse marketing experience, ideally in brand, content, and event management.
• Proven experience in leading creative teams and delivering end-to-end campaigns.
• Strong project management, multitasking, and organisational skills.
• Excellent communication and storytelling abilities.
• Creative flair with a strong sense of design, aesthetics, and brand-building.
• Comfort working in fast-paced, dynamic environments.

What We Offer

• Being a key player in something potentially massive and world-changing
• Competitive salary and incentive structure, best in the industry.
• Opportunities for professional development and growth.
• A supportive and collaborative work environment.
• The chance to make a meaningful impact on the careers and lives of working professionals.

How to Apply

Interested candidates should submit a resume and cover letter detailing their qualifications and

experience at at earliest possible.

Medhavi Skills University is an equal opportunity employer. We celebrate diversity and are committed

to creating an inclusive environment for all employees.