Youtube Executive

7 days ago

Noida, Uttar Pradesh, India Lantern Digital Services Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities :

  • Manage YouTube channels for various clients
  • Provide support and services to various clients
  • Optimize YouTube videos to create clean and consistent content for our partners
  • Track, analyze and report key opportunities for growth and/or change
  • Perform as a frontline resource for YouTube best practices
  • Be up-to-date on industry trends and providing ongoing YouTube channel growth strategy to partners (e.g. programming, channel optimization and management, audience development)
  • Provide regular updates on partner development, initiatives and results
  • Provide expertise in creating documentation and other resources relevant to partners
  • Track and analyze metrics and activities pertaining to your partner portfolio such as growth, revenue, CPMs, retention dates, services rendered, etc.
  • Drive-up subscribers & revenue of YouTube channel
  • Build & manage the YT channel strategy, look, feel, ranking, promotions, partnerships.
  • SEO Ranking - Optimize Tags, Titles, Description, Playlists, Thumb nails to increase ranking.
  • ENGAGEMENT - Manage comments to engage with subscribers of the channel
  • CONTENT - work with Video creation team to develop content to increase engagement
  • ATTRIBUTION - Setup tags managers [UTM, GTM] for to track & optimize user behaviors
  • SETUP AD formats - in-stream, out stream, discovery, bumper, masthead.
  • ANALYSE trends using website analytics tools (e.g. Google Analytics etc.)
  • Setup and run ad campaign for YT - should be able to manage and optimize the same as well.

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