Content Writer

2 weeks ago

Ahmedabad, Gujarat, India Dermatouch Full time ₹ 2,00,000 - ₹ 6,00,000 per year

About the Role

We are looking for a
creative and detail-oriented Digital Content Writer
to join our growing team. The ideal candidate has a passion for storytelling, a strong grasp of brand communication, and experience writing for
D2C brands in the beauty, health, or wellness
space.

You'll be responsible for crafting impactful content across digital platforms — from
blogs and social media
to
emailers and product descriptions
— ensuring every piece reflects the brand voice and engages our audience.

Key Responsibilities

  • Write engaging, high-quality content for blogs, product pages, social media, and ad campaigns.
  • Develop brand-consistent copy for marketing and promotional materials.
  • Conduct basic keyword research and optimize content in line with
    SEO best practices
    .
  • Collaborate with the design and marketing teams to create cohesive brand stories.
  • Adapt writing tone and style based on the platform — from informative blogs to catchy reels captions.
  • Maintain and update a content calendar to support marketing initiatives.

Requirements

  • 1–3 years
    of proven experience in
    digital content writing
    (preferably in
    D2C, beauty, health, or wellness
    domains).
  • Excellent command over
    English language, grammar, and brand storytelling
    .
  • Strong understanding of
    SEO principles
    and on-page optimization techniques.
  • Ability to write across diverse formats — long-form blogs, ad copy, product descriptions, and social media.
  • A
    portfolio
    demonstrating versatility in tone, creativity, and content style.

Preferred Skills

  • Understanding of digital marketing trends and audience engagement.
  • Basic familiarity with tools like
    Google Analytics, SEMrush, or Ahrefs
    .
  • Experience working with
    creative or marketing teams
    in fast-paced D2C environments.

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