Content Writer

14 hours ago

Ahmedabad, Gujarat, India TRooTech Business Solutions Full time

As a Content Writer, you will be responsible for creating engaging, informative, and original content that resonates with our audience and enhances our brand presence. You will collaborate with the marketing and design teams to develop blogs, website content, product Descriptions, and social media copies that support business goals and digital campaigns. This role requires excellent writing skills, creativity, attention to detail, and a strong understanding of SEO and content strategy.

Responsibilities

You will be working as a Content Writer within the Marketing and Creative team, developing high-quality written materials across multiple platforms. You will participate in brainstorming sessions, marketing discussions, and editorial reviews.

Your key Responsibilities will include:

  • Conduct thorough research on industry-related topics to develop original and insightful content.
    Write and edit clear, engaging, and grammatically sound content for blogs, articles, case studies, product- Descriptions, and websites.
  • Create compelling headlines, ad copies, and captions for social media campaigns.
  • Collaborate with designers and marketing teams to develop creative concepts for visuals and promotional materials.
  • Ensure all content is optimized with relevant keywords to improve SEO performance.
  • Proofread and edit content to maintain brand tone, consistency, and quality standards.
  • Update and polish existing content to improve readability and engagement.
  • Identify content gaps and recommend fresh topics to strengthen the company's digital presence.
  • Manage and publish content through CMS platforms as required.

Required Skills

Primary Skills

  • Proven work experience as a Content Writer, Copywriter, or in a similar role.
  • Strong command of English with excellent writing, grammar, and editing skills.
  • Hands-on experience in writing for blogs, websites, and marketing materials.
  • Experience in technical or B2B content writing is preferred.
  • Understanding of SEO principles and effective keyword usage in content.
  • Familiarity with content management systems (CMS) such as WordPress or HubSpot.
  • Ability to conduct research using multiple reliable sources.
  • Strong attention to detail, creative thinking, and adherence to deadlines.

Secondary Skills

  • Experience collaborating with marketing or design teams for campaign development.
  • Knowledge of social media platforms and trends in digital content creation.
  • Portfolio of published work showcasing a range of writing styles and formats.
  • Basic understanding of analytics tools to evaluate content performance.

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