Junior Marketing Executive

17 hours ago

Mumbai, Maharashtra, India INFIDIGIT Full time ₹ 3,50,000 - ₹ 6,50,000 per year

We are looking for a creative and enthusiastic Junior Marketing Executive to join our in-house marketing team, working across both Infidigit and Infigrowth brands.

The ideal candidate should have a good understanding of marketing, PR, social media, and digital marketing, along with a passion for content creation and brand storytelling. This role involves supporting end-to-end marketing activities — from campaign planning to execution — and contributing to building a strong online and offline brand presence.

Responsibilities :
Marketing & Branding:
  • Assist in planning and executing online and offline marketing campaigns for Infidigit and Infigrowth.
  • Coordinate with internal teams, vendors, and external partners for timely campaign execution.
  • Support brand-building, outreach, and award nomination initiatives.
  • Ensure brand consistency across all marketing touchpoints.
Public Relations (PR) & Outreach:
  • Assist in drafting press releases, brand stories, and media communications.
  • Identify media features, collaborations, and award opportunities.
  • Coordinate with PR agencies and media outlets for coverage and brand visibility.
  • Support in maintaining and monitoring the brand reputation of Infidigit and Infigrowth.
Social Media Marketing & Content Creation:
  • Plan and execute monthly social media calendars and strategies for both brands.
  • Create and manage engaging content — posts, stories, reels, and short-form videos.
  • Be comfortable in front of the camera and enjoy creating reels and video content.
  • Collaborate with the design/studio team to produce impactful creatives.
  • Stay updated with platform trends and analytics to improve performance.
  • Track and report social media metrics and insights.
Digital Marketing:
    • Support in digital advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
  • Conduct keyword research, assist in campaign setup, and monitor performance.
  • Coordinate with the digital marketing team for optimization and reporting.
Requirements :
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 0–2 years of experience in marketing, PR, or social media roles.
  • Strong written and verbal communication skills.
  • Must be comfortable on camera and enjoy creating reels and engaging video content.
  • Basic knowledge of SEO, SEM, and digital advertising platforms.
  • Familiarity with Canva, Google Analytics, Meta Business Suite, or BuzzSumo.
  • Creative mindset with strong coordination and multitasking abilities.
Preferred Skills :
  • Basic video editing or reel creation experience.
  • Exposure to press release writing, influencer collaborations, or brand outreach.
What We Offer :
  • Opportunity to work on two growing brands — Infidigit and Infigrowth.
  • Hands-on experience across branding, PR, social media, and digital marketing.
  • A creative, collaborative, and growth-oriented work environment.
  • Exposure to strategic marketing campaigns and cross-functional coordination.

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