Consumer Marketing

1 week ago

Worli, India Work Store Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Summary:We are seeking an experienced and strategic Consumer Marketing Manager with 5-7 years of experience to lead and execute brand and consumer engagement strategies across channels. The ideal candidate has a deep understanding of consumer behavior, strong analytical skills, and a proven track record of delivering ROI-driven marketing campaigns. This role will focus on driving brand awareness, market share, and consumer loyalty through data-driven and insight-led initiatives.

Key Responsibilities:Brand Strategy & Positioning:Develop and execute annual brand marketing plans aligned with business objectives. Drive positioning, messaging, and brand narrative that resonates with target consumers. Consumer Insights & Market Research:Leverage consumer insights, market trends, and competitive intelligence to shape strategy.

Conduct qualitative and quantitative research to assess brand health and campaign effectiveness. Campaign Development & Execution:Plan and manage integrated marketing campaigns across digital, ATL, BTL, and influencer channels. Collaborate with creative, media, and PR agencies to ensure consistent brand messaging.

Digital & Performance Marketing:Work closely with the digital marketing team to optimize customer acquisition and engagement strategies. Monitor performance metrics (CAC, ROI, engagement, conversion rates) and optimize campaigns. Cross-functional Collaboration:Liaise with product, sales, and customer experience teams to ensure cohesive go-to-market strategies.

Partner with trade marketing and e-commerce teams to align offline and online brand efforts. Budget Management:Manage marketing budgets effectively and ensure maximum ROI on spends. Track expenditures and report on campaign performance and return on investment.

Key Requirements:Bachelor's / Master's degree in Marketing, Business, or related field.5–7 years of experience in consumer marketing. Strong understanding of integrated marketing communications and digital media. Proficiency in using tools like Google Analytics, Power BI, Nielsen, Kantar, etc.

Excellent communication, project management, and stakeholder management skills. Data-driven mindset with a creative flair. Preferred Qualifications:Experience launching and managing brands in a competitive landscape.

Familiarity with CRM tools, loyalty programs, and customer lifecycle marketing. MBA in Marketing or equivalent from a reputed institution is a plus. Candidates willing to travel to Worli and

Work from Office should only apply.

  • Performance Marketing Manager

    1 week ago

    Worli, Maharashtra, India Percept Full time ₹ 25,000 - ₹ 6,00,000 per year

    About the RoleYellow Dot Media, a division of Percept Ltd, is seeking a dynamic and driven Performance Marketing Manager / Media Planner to lead performance-driven digital campaigns and SEO/SEM strategies for a diverse set of clients across entertainment, F&B, government, and consumer brands. This hybrid role blends media planning, performance marketing, and...

  • Assistant Marketing Manager

    1 week ago

    Worli, Maharashtra, India SIX AM Skincare Full time ₹ 5,00,000 - ₹ 8,00,000 per year

    We're Hiring - Assistant Marketing Manager - Premium Beauty Brand (SIX:AM) About SIX:AMSIXAM is a new-age skincare brand designed for busy, independent women who live life on their own terms. We create high-performance, multi-functional skincare that works from6 AM to 6 AM— because beauty shouldn't be a burden.We celebrate chaos, calm, and everything in...

  • Assistant Manager

    1 week ago

    Worli, Maharashtra, India GSK Full time US$ 80,000 - US$ 1,20,000 per year

    Site Name: India - Maharashtra - Worli MumbaiPosted Date: Aug Job PurposeTo support the Lead Named Safety Contact (NSC) in the collection of Human Safety Information (HSI)/ Adverse Events (AEs) and forward to Global service provider for onward processing and handling of submission of SAEs (Sponsor) related to clinical trials for which LOC India is...

  • Pharma Recruitment Lead

    7 days ago

    Worli, Maharashtra, India GSK Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Site Name: India - Maharashtra - Worli MumbaiPosted Date: Sep GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together...

  • Graduate Trainee

    1 week ago

    Worli, Mumbai, Maharashtra, India Dentsu Full time

    Job Description: Traineeship tenure: 6 months (Possibility of bagging a fulltime role post 6 months basis performance Key Objective of 6 month Traineeship program: To create content & execute digital media campaigns crafted for the brands Roles: 1.Copywriter: Craft compelling and creative copy across various media platforms to engage target audiences...

  • Scm Excellence

    3 days ago

    Worli, Mumbai, Maharashtra, India FINESSE STAFFING Full time

    Hiring for **:Manager/Sr.Manager - SCM Excellence** **Reports To: Head - Supply Chain** Position Purpose: Responsible for overall strategy and implementation of SCM processes, technology, automation, reporting and communication for the group. **Key Result Areas**: - To strengthen and implement SCM Processes. - To develop and implement technology and...

  • Senior Manager

    1 week ago

    Worli, Maharashtra, India GSK Full time US$ 1,50,000 - US$ 2,00,000 per year

    Site Name:India - Maharashtra - Worli MumbaiPosted Date:Aug Job Title: Senior Manager - LegalBusiness Introduction** GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the...