
Influencer Marketing Executive
4 days ago
1. Influencer Strategy & Planning
· Develop and implement influencer marketing strategies aligned with brand objectives.
· Identify, shortlist, and onboard influencers across categories (macro, micro, nano, and Barter).
· Build innovative influencer-led content and campaign ideas for maximum reach and engagement.
2. Influencer Relationship Management
· Negotiate deliverables, timelines, and budgets with influencers and agencies.
· Maintain long-term relationships with influencers, KOLs, agency & creators.
· Leverage influencer communities for product launches, advocacy, and seasonal campaigns.
- Campaign Execution
· Manage end-to-end influencer campaigns (briefing, dressing, background, execution, approvals, and timely delivery).
· Ensure influencer content aligns with brand tone, guidelines, and compliance.
· Drive collaborations across social platforms (Instagram, YouTube, Facebook)
- Performance Tracking & Optimization
· Track KPIs: reach, impressions, engagement, conversions, and ROI.
· Provide detailed campaign performance reports and actionable insights.
· Continuously optimize influencer selection and campaign strategies for better outcomes.
- Cross-Functional Collaboration
· Work closely with digital, social media, creative, and PR teams to amplify influencer campaigns.
· Support content amplification through paid media and brand integrations.
Job Types: Full-time, Permanent
Pay: ₹15, ₹35,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Language:
- English (Preferred)
Work Location: In person
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